Product Manager - Digital

Job: Product Manager

Location: Kohler, WI

Duration: 6 Months contract

Job Description

This role focuses on creating digital experiences customers love easy, seamless, and effective while ensuring they also work for the business by supporting commercial goals, operational efficiency, and long-term growth.

Partnering across business, technology, design, and analytics teams, the Digital Product Manager identifies problems-to-solve, translates priorities into a clear product backlog, and guides Agile delivery from discovery through launch and continuous optimization. The role also serves as a key connector across stakeholders, balancing user needs, business goals, and technical considerations to deliver meaningful outcomes through data-driven decision-making.

PRIMARY SCOPE AND FUNCTION

Own and drive the product strategy, vision, and roadmap for a digital product, journey or feature set end-to-end.

Manage the digital product portfolio end to end, with accountability for customer experience, business outcomes, and value delivery.

Lead customer discovery, research, and problem definition to identify high-impact opportunities and keep the voice of the customer at the center of decisions.

Own and prioritize the product backlog, translating business needs into clear user stories and acceptance criteria for Agile delivery teams. Guide roadmap, release, and trade-off decisions by balancing business priorities, user needs, technical feasibility, and cross-platform dependencies.

Partner closely with Developers, UX/UI Design, Analytics, and business stakeholders to deliver seamless digital experiences across the journey. Lead refinement and execution for delivering product outcomes that improve customer and business outcomes Use data, testing, and performance insights to define success metrics, measure outcomes, and continuously optimize the product experience.

Communicate product vision, roadmap priorities, development progress, and key trade-offs clearly to stakeholders through regular planning and sprint review forums.

Act as the subject matter expert for digital product capabilities and experiences, helping align teams around best practices, business processes, and strategic priorities. Collaborate across functions to identify process improvement opportunities, challenge legacy approaches, and drive scalable digital solutions.

Promote strong product management and Agile practices by fostering collaboration, clarity, and disciplined decision-making across teams.

Embrace new technologies and emerging market trends to solve complex challenges.

EDUCATION AND EXPERIENCE REQUIREMENTS

Bachelor's Degree in Business, Marketing, Computer Science or related field 2-5 years experience managing product backlog, priorities, and leading agile product development with measurable outcomes.

Proven digital product experience and success in driving results.

Demonstrated ability to lead the full product development lifecycle with agile teams from problem-to-solve, discovery, development, deployment, and evaluation/iteration Experience conducting customer research, including development of customer journey maps and personas, to identify and communicate pain points and opportunities.

Practical application of design thinking practices.

Experience working in a product management operating model, such as Scrum or Kanban. Knowledge of UX and UI principles.

Familiarity with Objectives and Key Results (OKRs) goal methodology.