What are the responsibilities and job description for the Demand Generation Manager position at Zenlayer, Inc?
We're seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in Los Angeles. Reporting directly to the VP of Marketing, the Demand Generation Manager will play a pivotal role in driving Zenlayer's marketing initiatives, increasing brand visibility, and supporting lead generation efforts in the US and European markets. The ideal candidate will be a strong generalist and tactical executor, capable of developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth.
About Zenlayer: Zenlayer is the first massively distributed edge cloud provider, operating 300 edge nodes across 70 countries. With accolades including PTC "Best Networking Innovation", "Outstanding Cloud, Data Center, or Interconnection Company", and Inc. 5000, we enable businesses to deploy and run applications at the edge, thus reducing network latency to the end user. Zenlayer focuses on improving connections worldwide, all while nurturing a unique company culture that values service, growth, and trust. As a "Zenplayer", you'll be joining a community of success-driven team players that share the dream of powering a better-connected world.
Duties & Requirements:
- Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
- Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
- Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
- Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
- Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
- Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
- End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads
Required Qualifications:
- 5 years of experience in B2B marketing, with a track record of developing and executing successful campaigns
- Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
- Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
- Proficiency in Salesforce is a plus
- Experience with WordPress or other landing page builders
- Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
- Strong project management skills and ability to manage multiple campaigns and events simultaneously
- Detail-oriented with ability to manage event budgets, timelines, and vendor relationships