Supervisor, Paid Search

The Supervisor, Search is responsible for leading the day-to-day management of clients’ paid search campaigns, developing search strategy & optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members.

Job Description:

• Responsible for the planning & execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns
• Compile recommendations for advancing client search strategy based on reporting, analysis, and trends
• Conduct keyword research and forecasts to contribute to strategy and planning
• Develop strong working relationship with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Serve as subject matter experts for Senior Analysts and be a resource for training and ad hoc questions
• Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments
• Develop, propose, and execute paid search tests using appropriate testing techniques and methodologies
• Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps
• Responsible for putting tactical plans, recommendations, and performance insights into compelling presentation formats
• Command data analysis of key Search metrics (e.g. CPC, CPA, ROAS, CTR, SOV, etc.) to identify, recommend and implement changes for increasing the performance of client Search programs
• Manage budgeting, forecasting, billing and IO/Account Budgets

Qualifications:

• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• Paid search experience, preferably on the agency side with an emphasis on Google Ads & Bing Ads
• Paid search experience managing shopping campaigns preferred
• Experience using a bid management tool such as Search Ads 360, Kenshoo, or Marin Software preferred
• High competency in Microsoft Office Suite: Excel, Word, PowerPoint
• Demonstrated problem solving, organization, and project management skills
• Ability to work independently and balance multiple tasks