Director PR, Studio

Overview

Bethesda, part of the ZeniMax Media Inc. family of companies, is an award-winning creator and worldwide publisher of interactive entertainment. Titles featured under the Bethesda label include such blockbuster franchises as Starfield®, The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil Within™, Prey® and RAGE®, etc.

The Studio Director, PR leads external communications for Bethesda titles and brand initiatives, turning global strategy into campaigns that land. This role owns PR planning and execution across media, creators, agencies, and cross-functional partners—and delivers measurable coverage and message pull-through.

• Own PR strategy and plans for assigned titles from announcement through launch and live service (beats, assets, messaging, measurement).
• Write and lock campaign narrative: key messages, press materials, Q&A, and spokesperson prep.
• Run press operations end-to-end: pitching, briefings, interviews, review strategy/embargoes, and event/show support.
• Build relationships with priority media and creators; expand reach in outlets that move players.
• Drive alignment across marketing, community, studios, regions, and Xbox partners; manage approvals and launch-day cadence.
• Lead agencies and develop the team; set scope, budget, and quality bar. Support issues/crisis response when needed.

• 10 years PR/communications experience, including 3 years leading PR programs and at least 1 direct report (plus agency partners).
• Currently or most recently leading PR for major product launches in (games/entertainment/consumer/tech), including launch planning, media strategy, and launch-week execution.
• Owns press operations: pitching, briefing, interview logistics, review programs and embargoes, event support, and spokesperson prep.
• Manages agency scopes and budgets; sets measurable deliverables and reporting cadence (e.g., share of voice, message pull-through, sentiment, creator output).
• Produces executive-ready writing (statements, Q&A, briefs, press materials) and runs approvals under short deadlines.

• Bachelor’s degree in communications, journalism, marketing, or related field preferred.
• 7 years games, entertainment, or consumer tech PR experience (in-house and/or agency), including creator traditional media.
• Owned or co-led PR for showcase, broadcast, trade show, including run-of-show comms and rapid response.
• Comfort operating in a highly matrixed org; aligns PR with marketing, community, studios, regional markets, and platform partners.
• Crisis/issue communications experience: drafts holding statements and Q&A, manages approvals, and supports media handling.