What are the responsibilities and job description for the Director of Public Relations position at Zayed Law Offices Personal Injury Attorneys?
Zayed Law Offices is seeking a Director of Public Relations to join our team who can step in and make an immediate impact. Candidates must have at least five years of public relations experience, along with a proven track record of securing media placements and producing high-quality content.
The ideal candidate will have strong experience developing and executing thought leadership campaigns, securing both paid and earned media opportunities, coordinating speaking engagements, and managing media monitoring and award submissions.
This is not an entry-level position. Experience in legal public relations is preferred. Applicants should submit a portfolio of their campaigns along with a resume for consideration.
Essential Functions
- Proactively identify, develop, and pitch story ideas highlighting Zayed Law Offices’ case results, trial victories, attorney expertise, and community engagement.
- Secure earned media placements in television, print, radio, podcasts, and online publications at local, regional, and national levels.
- Develop media kits, press releases, op-eds, talking points, and briefing materials with clear, persuasive, and brand-consistent messaging.
- Media Strategy & Storytelling
- Media Relations
- Serve as the firm’s primary media contact for legal stories, arranging interviews and ensuring attorneys are well-prepared for public appearances.
- Cultivate relationships with journalists, producers, and influencers to increase opportunities for expert commentary and thought leadership.
- Monitor and respond to emerging news topics where the firm can contribute authoritative insights.
- Content & Collaboration
- Partner with attorneys and marketing to create an annual editorial plan that aligns PR efforts with case milestones, legislative developments, and advocacy initiatives.
- Contribute to social media content that amplifies PR campaigns and media coverage.
- Analysis & Reporting
- Track and analyze PR campaign performance, media impressions, and audience reach.
- Produce regular reports on coverage, trends, and opportunities to enhance visibility.
- Identify and mitigate potential PR risks, ensuring timely, accurate, and strategic responses to inquiries.
- Monitor legal industry news and competitive activity to position Zayed Law Offices effectively in the marketplace.
Qualifications
- Experience in legal, corporate, or professional services PR is strongly preferred.
- Minimum 5 years of professional public relations experience with a proven record of media placements and high-quality content creation.
- Exceptional writing and verbal communication skills; ability to translate complex legal concepts into accessible language.
- Demonstrated ability to work independently, manage multiple projects, stay organized, and meet deadlines in a fast-paced environment.
- Established media contacts and experience in pitching legal or high-stakes subject matter desirable.
- Strong understanding of media tracking tools (e.g., Cision, Muck Rack, Meltwater) and Google Workspace; familiarity with Microsoft beneficial.
Success Factors
- Strategic thinker with the creativity to develop compelling narratives in a competitive media landscape.
- Confident and professional spokesperson, able to represent the firm’s voice with authority and authenticity.
- Self-motivated, detail-oriented, and adaptable to evolving priorities.
- Commitment to the firm’s mission of delivering justice for clients and maintaining the highest ethical standards.
- Collaborative approach, able to work effectively with attorneys, clients, and media professionals.
Job Type: Full-time
Work Location: In person
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan