Public Relations Specialist

ZANESVILLE CITY SCHOOLS DISTRICT

JOB DESCRIPTION

TRAINING QUALIFICATIONS

Bachelor's Degree and/or advanced degree 

REQUIRED SKILLS AND ABILITIES

• Communication Skills: Must be able to read, analyze, and interpret information relevant to the position, including being able to speak effectively to small and large groups of people, and to communicate clearly and concisely both orally and in writing. 

• Leadership Ability: Must be able to articulate a vision and mission for the district and provide the appropriate direction, guidance, and management skills to achieve them.

• Mathematics Skills: Must have the ability to work with basic mathematical and computational concepts.

• Reasoning Ability: Must be able to define problems, collect data, establish facts, and draw valid conclusions.

• Technology Skills: Able to effectively use, as it applies to your specific job function, typical office applications and computer programs such as word processing, spreadsheets, and presentations; must be able to use email. 

   

PERSONAL QUALIFICATIONS

• Demonstrates enthusiasm and a sincere desire to aide and ensure the safety of all.

• Is able to accept constructive criticism/feedback.

• Demonstrates professional tact and diplomacy with administrators, staff, teachers, students, parents and the diverse community. 

• Is conscientious and assumes responsibility for one's own work performance.

• Anticipates problems and unforeseen events and deals with them in an appropriate manner.

• Demonstrates an ability to make proper decisions when required.

• Demonstrates loyalty to the administrative team.

• Possesses high moral character and a good attendance record. 

• Promotes good social relationships as well as promoting good public relations by personal appearance, attitude and conversation. 

• Participates in appropriate professional organizations and their activities. 

• Maintains a calm attitude and sense of control at all times.

• Maintains a high level of ethical behavior and confidentiality of information.

• Possesses the ability to be flexible and adaptable to changing situations. 

JOB GOAL

To provide updates to the Zanesville community about our students, staff, and programs in a

clear, timely, and accurate manner. To work alongside district leadership and communicate both internally and externally about the positive impact of Zanesville City Schools.

The goal is to tell our story through a variety of mediums that shows the benefits of receiving a quality education at Zanesville City Schools.

WORK ENVIRONMENT/CHARACTERISTICS AND CONDITIONS   

The work environment characteristics described here are not listed in order of importance, and are representative of those an employee encounters while completing the duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and responsibilities. The information contained in this job description is for compliance with the American with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position. 

• Occasional work that may extend beyond the normal workday.

• Occasional exposure to blood, bodily fluids and tissue.

• Occasional operation of a vehicle under inclement weather conditions.

• Occasional interaction among unruly children/adults.

• Many situations that require hand motions, e.g., computer keyboard typing, writing.

• Consistent requirements to sit, stand, walk, hear, see, read, speak, reach, stretch with hands and arms, crouch, kneel, climb and stoop.

• Consistent requirements to lift, carry, push and pull various supplies and/or equipment up to a maximum of 50 pounds. 

DUTIES AND RESPONSIBILITIES

1. Post and organize day-to-day website requests. (i.e board agendas, page

            updates, menus, schedules, etc.)

1. Co-plan and post content created for district on social pages, ParentSquare,

            and website. 

1. General social media management (i.e daily posting, monitoring and

            responding comments/concerns from the public, sharing related content)

1. Track web and social analytics.
2. Monitor ADA compliance needs for website.
3. Press release creation and distribution.
4. District building video board sign creation and management
5. Content creation assistance
6. Video board management during sporting events (football/volleyball/soccer/basketball)