What are the responsibilities and job description for the Coordinator, Brand Marketing position at ZAGG Inc?
ZAGG is a global leader in mobile accessories, driving innovation in device protection, power, and productivity through its ZAGG and mophie product lines. With operations in the US, Ireland and China, ZAGG’s products are available worldwide at leading retailers. Committed to sustainability, ZAGG is taking steps to reduce its carbon impact in manufacturing, packaging, materials, shipping, and recycling. Our mission is to protect and enhance your mobile lifestyle while making a positive impact on the planet.
As ZAGG’s Coordinator, Brand Marketing, you will help shape the ideas within the strategy and direction of the Sr. Director of Brand Marketing, and ensure they reach the market with quality and consistency.
What You Will Do
Story Ideation amp; Concepting
- Generate story ideas and content concepts for mophie and ZAGG, working from brand positioning, product truths, consumer insight, and cultural relevance.
- Develop concepts from initial thought through to a clear, articulated idea that a creative team can build against.
- Contribute actively in brainstorms and concept sessions, bringing considered ideas rather than waiting for direction.
- Build a working understanding of the consumer audiences each brand serves and use that understanding to shape stories that connect with the people we are trying to reach.
Content Briefs amp; Creative Direction
- Write clear, thorough content briefs that translate story concepts into actionable direction for creative partners, on a daily and weekly cadence.
- Ensure each brief includes the objective, audience, key message, channel requirements, deliverables, and timing so creative teams have what they need to execute well.
- Maintain a consistent briefing rhythm that keeps a steady flow of content moving through the pipeline across both brands.
- Track briefs through the production process, answer questions along the way, and review work against the original intent.
Cross-Functional Partnership
- Partner across creative, email, digital, social, paid media, and affiliate marketing to ensure brand stories are developed and adapted appropriately for each channel.
- Coordinate inputs, timelines, and requirements across these functions so campaigns and always-on content launch on schedule and on brand.
- Serve as a reliable point of connection between brand marketing and channel teams, keeping partners informed and aligned as work progresses.
- Support brand campaigns and product launch storytelling from concept through delivery.
Brand Stewardship amp; Project Management
- Help maintain consistency of brand voice, tone, and visual standards across all content and channels.
- Manage timelines and deliverables across multiple concurrent initiatives and two brands without compromising quality.
- Maintain organized file structures and asset libraries so teams can readily locate current, approved materials.
- Help compile content and campaign performance reporting to inform future concepting.
- 1 to 3 years of experience in brand marketing, content, social, or a related creative discipline, ideally within consumer electronics, mobile accessories, CPG, or a lifestyle brand.
- Experience developing creative or content briefs, or comparable experience translating ideas into direction for creative teams.
- Demonstrated ability to manage multiple projects simultaneously with strong attention to detail and consistent follow-through.
- Exposure to omni-channel marketing, including any combination of email, digital, social, paid media, or affiliate, is a strong plus.
- Ideation: you can start from a blank page and develop a story idea worth producing, and you can explain the thinking behind it.
- Writing: clear, concise, and versatile. You can write a content brief, a campaign narrative, and channel copy with equal care.
- Consumer orientation: you consider the audience on the other end of the work and let that understanding shape the concept.
- Organization: you manage detail well and keep a high volume of work moving without items falling through the cracks.
- Collaboration: you work effectively with creative and channel partners and build trust through reliability and quality of thought.
- Tools: comfortable in Microsoft Office, Google Workspace, and project management platforms. Experience with Figma, Smartsheets, or similar is a plus.
- You take ownership of your work and address issues before they become someone else's to solve.
- You are organized in a way that holds up under a high volume of concurrent work across multiple brands and deadlines.
- You are curious about the consumer, the category, and the culture, and you bring that curiosity into the ideas you develop.
- You can carry an idea from initial concept through to finished, in-market work.
- You are early in your career and motivated to build a strong marketing foundation.
- Generous PTO – Plus two floating holidays to use as you choose.
- 401(k) Match – Company contributions to support your long-term financial goals.
- Employee Product Perks – Hands-on access to ZAGG’s full portfolio of industry-leading products.
- Growth Culture
ZAGG is an Equal Opportunity Employer. We welcome and encourage diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Zagg does business.