Digital Strategist

Digital Strategist

ZAG Interactive has a unique opportunity for an experienced Digital Strategist to join our Marketing team. If you are a thinker, a planner, an analyzer and a collaborator, let's see if this might be the dream role you’ve been waiting for. Note that this is not an entry-level position.

The perfect candidate to fill this rare role thrives on a fast-paced agency setting, has a passion for all things to do with digital marketing, strategy and usability, and can add strategic value to website redesign projects and ongoing client retainer relationships. If people would describe you as smart, witty and obsessive about details, read on. If you are the perfect mix of creative and analytical, you might have something in common with our merry band of strategists. And, if you have a true desire to rid the world of horrible digital experiences, one site at a time, you might just find yourself submitting an application to ZAG. Please keep in mind that we are only considering resumes for experienced candidates in this field. We love folks who are entry-level for other roles, but this one requires a demonstrated track record in the digital space, so unfortunately you will not be considered until you have what it takes to succeed.

Responsibilities

• Provide digital strategy for website designs and redesigns, primarily in the financial services industry (specifically banks and credit unions)


• Create new site architectures against best practices for SEO and usability


• Collaborate with design and development teams on design strategy


• Consult with clients on opportunities and execution of digital and print tactics including but not limited to SEO, PPC, email marketing, social media marketing, analytics, web copywriting, traditional marketing and more


• Offer strategic support for clients on digital retainers, from concepting through tactic execution and reporting


• Work closely with other ZAG digital strategists on internal and client-facing initiatives


• Support ZAG’s own integrated marketing efforts including sales support, blog writing and more

Qualifications

• Bachelor’s degree – preferably in Marketing/Communications


• At least 3 years of experience at a digital agency or similar in-house agency type of setting


• Understanding of web technologies and the web development life cycle


• Ability to deliver flawless work - on time and on budget


• Creative thinker who can work collaboratively with teams to create innovative solutions


• Excellent verbal, presentation and communication skills


• Love for writing and the skills to back it up


• Demonstrated ability to work independently and collaboratively


• Ability to thrive in a fast-paced, casual and hard-working environment



• Bonus points:

  
  
  • Google Analytics and/or other Google certifications
  
  
  • Experience with small project management
  
  
  • Familiarity with .NET CMS' - Kentico is huge plus