What are the responsibilities and job description for the Marketing Manager position at Your Wireless Inc. - Verizon Wireless Authorized Retailer?
Marketing Manager Position
Location: Westbury, NY
Company: Your Wireless – Verizon Authorized Retailer
Compensation: $60,000 - $70,000 annually (based on experience) plus amazing employee benefits and perks.
Position Overview
Your Wireless is seeking a results-driven Marketing Manager to lead digital marketing, field marketing, and community engagement initiatives. This role will be responsible for driving store traffic, increasing brand visibility, supporting sales performance, and executing go-to-market strategies across multiple retail locations.
The ideal candidate combines strong digital expertise with hands-on retail marketing execution and thrives in a fast-paced, performance-driven environment.
Key Responsibilities:
Strategic Marketing & Campaign Execution:
• Develop and execute integrated marketing strategies to support retail growth and sales performance
• Manage campaign planning, paid advertising, and promotional initiatives aligned with Verizon programs
• Partner with the Verizon local marketing team to maximize co-op and brand opportunities
• Support go-to-market initiatives for device launches, promotions, and seasonal campaigns
Digital Marketing & Performance:
• Manage and grow the company’s social media presence across platforms
• Oversee SEO, SEM, and paid digital advertising campaigns (Google Ads, Meta, etc.)
• Optimize and manage Google Business Profiles for all store locations • Leverage data analytics tools to track performance and drive data-based decisions
• Manage CRM and email marketing campaigns to increase retention and repeat business
Field Marketing & Community Engagement:
• Coordinate and execute grand openings and store-level marketing initiatives
• Organize community outreach programs and in-store events
• Identify and build partnerships with local charitable organizations
• Collaborate with local leaders and businesses to increase brand awareness
• Create localized marketing strategies to drive foot traffic
Qualifications
• Proven experience in Digital Marketing, Social Media Management, and Content Creation
• Proficiency in SEO, SEM, Google Ads, and data analytics tools
• Experience with campaign management and paid advertising strategy
• Familiarity with CRM platforms and email marketing systems
• Strong analytical mindset with the ability to interpret performance metrics
• Excellent communication, leadership, and collaboration skills
• Bachelor’s degree in marketing, Communications, Business, or related field
• Experience in retail, wireless, or lifestyle branding preferred
What Success Looks Like
• Increased store traffic and measurable sales lift
• Strong community presence in each market
• Improved digital engagement and conversion metrics
• Effective partnership execution with Verizon marketing initiatives
• Consistent brand presence across all markets
Salary : $60,000 - $70,000