Social Media Manager

Summary:

We are seeking a dynamic, hands-on Social Media Marketing Manager with exceptional content creation and storytelling skills to elevate Young Living’s digital presence. This role is ideal for a creative strategist who loves being behind the camera, turning ideas into scroll-stopping, on-brand content that drives engagement and community growth. The ideal candidate will be passionate about ideation, filming, and editing high-quality UGC-style videos and posts that resonate with wellness enthusiasts and inspire authentic brand connection. This role is responsible for developing, implementing, and analyzing social media strategies that strengthen our brand, grow our audience, and drive measurable engagement.

Essential Functions

· Develop and execute data-driven social media strategies to enhance engagement, community growth, and brand loyalty.

· Manage and grow Young Living’s social platforms, including Instagram, TikTok, Facebook, LinkedIn, and YouTube.

· Concept, film, and edit UGC-style videos, reels, and short-form content that reflect the brand’s lifestyle and voice.

· Create and oversee visually compelling content (graphics, video, copy) aligned with campaign goals and social trends.

· Lead influencer and creator collaborations, ensuring cohesive storytelling and measurable ROI.

· Monitor social media trends, audio trends, and algorithm changes to inform content strategy.

· Engage daily with online communities, responding to messages, comments, and brand mentions in a timely, authentic manner.

· Analyze social media performance metrics and translate insights into actionable optimizations.

· Support company events with creative social campaigns, live coverage, and recap content.

· Collaborate cross-functionally with marketing, PR, and product teams to ensure brand consistency and alignment.

· Maintain compliance with industry regulations and company policies, particularly within the direct selling and wellness space.

Skills & Qualifications

· Proven experience creating and managing high-performing social media content, especially short-form video and UGC.

· Advanced skills in filming, editing, and storytelling for reels, TikToks, and other video-first platforms.

· Proficiency with content creation tools such as CapCut, Canva, Adobe Premiere Rush, or Adobe Creative Suite.

· Deep understanding of current trends, sound selection, and social algorithms across major platforms.

· Excellent writing and communication skills with a creative eye for detail.

· Strong organizational and multitasking abilities in a fast-paced, deadline-driven environment.

· Experience using social analytics tools (e.g., Sprout Social, Later, Hootsuite, Google Analytics).

· Passion for wellness, lifestyle storytelling, and community-driven brand engagement.

· Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Required Education and Experience

· Bachelor’s degree in Marketing, Communications, Public Relations, or a related field OR equivalent work experience.

· 3 years of experience in social media management, digital marketing, or related roles.

· Proven track record of growing and managing social media communities for a brand.

Preferred Education and Experience

· Experience in the MLM industry or a direct selling environment.

· Familiarity with influencer marketing and brand ambassador programs.

· Previous experience working in a large, high-engagement brand with a global following.

Supervisory Responsibility:

This job may have supervisory responsibility

Work Environment:

This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.

Position Type/Expected Hours of Work:

This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at the annual company convention. Exact hour requirements can be reasonably modified as necessary for the business needs by the employee’s manager.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities of this job include close vision and the ability to adjust focus. The employee is required to type, file, and occasionally lift office supplies up to 20 pounds. The employee must be physically able to tolerate the scent of essential oils worn or diffused.

Equal Employment Opportunity:

Young Living is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran status and will not be discriminated against on the basis of disability.

Sponsorship:

Young Living does not provide visa sponsorship for this position. Applicants must be currently authorized to work in the United States on a full-time basis.

Note:

This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.