What are the responsibilities and job description for the Google Ads Specialist position at Young Automotive Group?
Job Description
Oz Marketing is a premier agency in Utah’s advertising industry. For 15 years, we’ve led impactful campaigns and initiatives for a variety of businesses, including those in the automotive, powersports, recreational vehicle and financial sectors. Our award-winning team consists of tenured experts as well as visionary creatives who leverage the newest technology and data available to deliver captivating work across all projects.
We''re seeking a Google Ads Specialist to join our on-site team in Layton, Utah. This individual will play a critical role in optimizing campaigns for our current dealership clients, while also helping build systems and strategies that support our expansion into new industries.
Benefits
- Retirement Benefits: 1
- Health Benefits: 1
- Life Benefits: 1
- Disability Benefits: 1
- PTO Benefits: 1
Responsibilities
- Plan
- build
- and optimize Google Ads campaigns (Search
- Display
- Video
- and Performance Max)
- Set up
- maintain
- and troubleshoot conversion tracking through GA4 and Tag Manager
- Work alongside data/dev director to monitor and analyze performance data to identify trends and actionable improvements
- Collaborate with account management and design teams to align creative and strategy with client objectives
- Develop and document efficient processes for campaign setup
- optimization
- and reporting
- Contribute to expanding Oz Marketing’s paid media services beyond the automotive and powersports industries
- Stay current and certified on Google Ads platform updates
- GA4 advancements
- and paid media best practices
Qualifications
- 2 recent years of hands-on experience managing Google Ads campaigns in an agency or multi-client environment
- Proficiency with GA4
- Google Tag Manager
- and conversion tracking setup
- Strong analytical and reporting skills with attention to detail
- Excellent communication and collaboration abilities
- Experience with automotive or powersports dealers/OEMs or relevant industries/services is preferred
- Process-minded with a passion for improving systems and workflows
