B2B Marketing & Partnerships Manager, North America

We're looking for a strategic B2B Marketing & Partnerships Manager to own and execute Yoto's North America B2B marketing strategy. You’ll own marketing planning and execution, driving measurable growth and brand leadership across B2B channels, including retail, education, and strategic partnerships, while tightly aligning to the NA consumer and global brand calendar.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000 titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world.. and growing!
  
  

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing:

• Build and manage a centralized B2B partner marketing toolkit to support signage, copy, imagery, and assets.
• Develop tailored messaging strategies and customer journeys for each partner segment.
• Track toolkit usage, educate partners, and refine resources based on feedback.
• Oversee point-of-sale marketing, including displays, printed materials, and gift-with-purchase execution.
• Identify and activate new strategic partnership opportunities aligned with brand and volume goals.
• Develop and execute go-to-market plans for new partner types and manage partnership rollouts.
• Maintain a synchronized B2B campaign calendar and manage paid marketing across trade publications.
• Implement segmented onboarding, engagement, retention, and win-back programs to drive partner growth.
• Build scalable partner training programs and deliver accurate monthly/quarterly KPI reporting.
• Create standardized B2B marketing processes, manage key events and trade shows, and support vendor/administrative operations.
  
  

What you’ll bring:

• 3-5 years of B2B marketing experience (retail, education, partnerships, or similar channels) ideally at a high-growth brand or startup
• Strong project management skills with the ability to juggle multiple workstreams, partners, and stakeholder needs
• Excellent written and verbal communication skills—you're a clear, compelling writer and collaborator
• Experience developing go-to-market strategies, marketing calendars, and campaign planning
• Proficiency with marketing tools, analytics, and data visualization (Google Sheets, BI tools, etc.)
• Experience managing partnerships, vendor relationships, or channel programs is a major plus
• Deep understanding of—or passion for learning about—the education or retail sectors (bonus)
• Comfort with ambiguity and a proactive mindset in a growing organization.
  
  

Salary: $90,000 - $100,000 based on experience

What you can expect from us:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, from day one of service. Generous employee referral bonus scheme.
• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; and a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.
• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Dependent Care Flexible Spending Account (FSA) which allows you to use pre-tax dollars to pay for out-of-pocket dependent care expenses.
• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to $50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
  
  

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility, giving our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. Our Diversity, Equity and Inclusion group - sponsored by a member of our Executive Team - meets regularly to amplify diverse voices and perspectives, ensuring that all employees have a space to be heard. We don’t just embrace differences - we celebrate them. From curating inclusive audio content for families (check out our DEI selection) to building a workforce that reflects the diversity of our community, we believe that diverse perspectives drive innovation and make us stronger.

At Yoto, hiring decisions are based on skills, experience, and passion. We work continuously to improve representation, remove bias from our processes, and ensure fair evaluation for all candidates. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion. Learn more about our commitment to People and Planet on our website.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.