Marketing Sports Lead - Tennis

Summary: Yonex USA specializes in producing technologically advanced sports equipment to enable players, both amateur and professional, to play tennis, badminton, golf, snowboard, and pickleball at a higher level. The Sports Lead will drive all marketing activities and communication to promote the Yonex brand and products for tennis and pickleball.

Description of responsibilities:

Marketing Strategy and Execution: Strategically plans, develops, and executes B2B and B2C marketing campaigns, spanning product launches, promotions, and event marketing.

Collaboration: Drives strong cross-functional partnerships and collaborate with various departments, particularly Sales, to develop marketing materials and tools, such as presentations, product catalogs, and promotional assets.

Market Research: Conduct meticulous market research to identify trends, customer preferences, and competitors’ strategies. Utilize these insights to make data-driven recommendations to help propel the Yonex brand.

Content Creation: Create captivating and informative content that will resonate across social media, newsletters, company website, and other touchpoints to engage our audience and drive brand loyalty.

Digital Marketing: Contribute to the development of cutting-edge online marketing initiatives spanning SEO, SEM, email marketing, paid media, and our digital transformation, ensuring our digital presence remains at the forefront.

Analytics: Monitor and analyze marketing performance metrics, encompassing social media, digital engagement, and ROI analysis on advertising spend. Provide regular reports and insights to improve marketing strategies.

Brand Management: Maintain the highest standards of brand consistency and integrity across all marketing materials and communications to strengthen Yonex’s branding in the US market.

Event Management: Coordinate and elevate Yonex’s presence at activations, industry events, and sponsorships to strategically enhance the company’s brand visibility and engagement.

Consumer Engagement: Foster strong relationships with sports fans, influencers, and industry stakeholders to gather feedback and insights to drive product improvements and marketing strategies.

Other duties: as assigned by management.

Qualifications:

· Bachelor’s degree in marketing, Business, or related field

· Minimum 5 years of related marketing & digital experience, preferably in the sports equipment industry

· Exhibits expertise and personal interest in sports, particularly tennis

· Strong analytical skills and ability to leverage data for informed decision-making

· Creative thinker with exceptional communication and collaboration skills

· Strong organizational skills, adept at managing tasks and priorities effectively

· Ability to multitask and work effectively independently and in cross-functional teams

· Proficiency in Microsoft 365 and Adobe Creative Suite

Competencies:

· Leadership: Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.

· Strategic Thinking: Develops strategies to achieve organizational goals; understands organization’s strength and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

· Interpersonal Skills: Focuses on solving conflict; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

· Teamwork: Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

· Professionalism: Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. .

Physical Demands and Work Environment:

· Continually required to sit for prolonged periods of time

· Occasionally required to walk

· Occasionally required to stand

· Continually required to utilize hand and finger dexterity

· Continually required to talk and hear

· Continually utilize visual acuity to operate equipment, read technical information, and use a keyboard

· Occasionally required to lift, push, and/or carry items up to 20 pounds

· Mainly works indoors in a climate-controlled environment, but may occasionally work outside with exposure to various weather conditions

· Will be required to travel up to 50% of the time

The physical requirements described in the job description are representative of the physical requirements that must be performed by an employee to successfully perform the essential functions of this job with or without a reasonable accommodation. Reasonable accommodations that do not create an undue hardship for the company and allow a successful job applicant or employee to perform the essential duties of the position will be made in accordance with federal and state law.

Equal Employment Opportunities Statement:

Yonex USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Job Type: Full-time

Pay: $62,000.00 - $72,000.00 per hour

Expected hours: No less than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Relocation assistance
• Vision insurance

Schedule:

• Day shift
• Evening shift
• Holidays
• Night shift
• Weekends as needed

Application Question(s):

• Do you have experience with Tennis Equipment and apparal industry?

Experience:

• Marketing management: 5 years (Required)

Ability to Relocate:

• Torrance, CA: Relocate before starting work (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person

Salary : $62,000 - $72,000