Manager, Marketing Strategist - Music Industry

• Lead the development and execution of integrated marketing strategies for priority artists and releases across multiple territories and genres.
• Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.
• Client & Partner Management
• Act as the marketing point of contact for assigned label and artist partners.
• With support from The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value.
• Creative & Storytelling
• Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
• Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.
• Performance Analytics & Optimization
• Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
• Present key results, learnings, and recommendations to clients & cross-functional internal teams.
• Translate this data and audience insights into actionable strategy both during campaigns and in future campaigns.
• Cross-Functional & Global Collaboration
• Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.
• Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.
• Innovation & Growth
• Stay ahead of emerging marketing trends, platforms, and fan behaviors — and integrate new approaches into campaign strategy.
• Support The Orchard’s Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization.
• Leadership & Mentorship
• Contribute to a culture of collaboration, accountability, and creative excellence.

• 3 years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.
• Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels.
• A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment.
• At least 2 years experience in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.
• Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
• Insightful and globally minded — you understand cultural nuances across markets and can translate them into marketing opportunities.
• Passionate about music, pop culture, and fan behavior — with a sharp eye for what's next.

Estimated Min Rate: $30.00
Estimated Max Rate: $34.00


What’s In It for You?
We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20 hours per week)
• Health Savings Account (HSA) (for employees working 20 hours per week)
• Life & Disability Insurance (for employees working 20 hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

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