What are the responsibilities and job description for the Membership Director position at YMCA?
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Job Description
The Membership Director leads the membership team in their efforts to drive new membership sales, meeting or exceeding goals assigned by management, and delivers a stellar member experience that leads to strong member retention.
Qualifications
- HS diploma/GED required; bachelor’s degree highly preferred
- 3-5 years of member services/sales experience required with strong interpersonal skills
- Experience training others in becoming skilled in sales, prospecting and cultivation preferred
- Friendly, approachable demeanor with the ability to understand and appreciate the value and importance of every member and customer interaction.
- Team player who works with a sense of urgency to empower others in achieving set goals.
- Strong networking and relationship building skills, friendly and approachable.
- Excellent verbal skills required. Articulate, engaging and comfortable with public speaking and presentations to groups/individuals.
- Must be fluent in spoken and written English.
- Advanced computer knowledge with the ability to learn new systems
- Obtain and maintain all new hire certifications and trainings within 90 days of hire
Essential Functions
- Develops and maintains a full understanding of the benefits, offerings and values of YGBW membership and programming and can articulate them to all types of people with differing needs.
- Identifies and implements strategies to meet and/or exceed membership goals and lead-tojoin rates set by management.
- Manages and facilitates membership prospects and process via organizational CRM system.
- Hires, trains, and oversees membership staff and volunteers, making sure there is ample coverage during branch operating hours. Responsible for the Onboarding and training of staff.
- Regularly audits and recognizes staff for following standard operating procedures and delivering great member experiences.
- Develops and manages a cause-driven tour script and sales process for their branch, ensuring all staff can deliver it with enthusiasm and energy, and are comfortable directly inviting/encouraging prospects to join the Y.
- Identifies training needs and areas of opportunities for their staff teams, developing and leading training sessions as needed.
- Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA to drive retention.
- Assists with membership account maintenance such as the collection of unpaid membership fees, and the processing of both third-party and income-based memberships.
- Manages branch events that drive new membership sales and/or retention from concept to completion, as well as representing the YMCA at community events.
- Chairs the branch’s volunteer membership committee, empowering the committee to support the branch in driving membership sales and retention.
- Oversees and manages the branch’s membership budget.
- Ensure compliance with all YGBW policies and standard operating procedures.
- Perform other related duties as assigned.