Membership Director

The Membership Director leads the membership team in their efforts to drive new membership sales, meeting or exceeding goals assigned by management, and delivers a stellar member experience that leads to strong member retention.

• HS diploma/GED required; bachelor’s degree highly preferred
• 3-5 years of member services/sales experience required with strong interpersonal skills
• Experience training others in becoming skilled in sales, prospecting and cultivation preferred
• Friendly, approachable demeanor with the ability to understand and appreciate the value and importance of every member and customer interaction.
• Team player who works with a sense of urgency to empower others in achieving set goals.
• Strong networking and relationship building skills, friendly and approachable.
• Excellent verbal skills required. Articulate, engaging and comfortable with public speaking and presentations to groups/individuals.
• Must be fluent in spoken and written English.
• Advanced computer knowledge with the ability to learn new systems
• Obtain and maintain all new hire certifications and trainings within 90 days of hire

• Develops and maintains a full understanding of the benefits, offerings and values of YGBW membership and programming and can articulate them to all types of people with differing needs.
• Identifies and implements strategies to meet and/or exceed membership goals and lead-tojoin rates set by management.
• Manages and facilitates membership prospects and process via organizational CRM system.
• Hires, trains, and oversees membership staff and volunteers, making sure there is ample coverage during branch operating hours. Responsible for the Onboarding and training of staff.
• Regularly audits and recognizes staff for following standard operating procedures and delivering great member experiences.
• Develops and manages a cause-driven tour script and sales process for their branch, ensuring all staff can deliver it with enthusiasm and energy, and are comfortable directly inviting/encouraging prospects to join the Y.
• Identifies training needs and areas of opportunities for their staff teams, developing and leading training sessions as needed.
• Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA to drive retention.
• Assists with membership account maintenance such as the collection of unpaid membership fees, and the processing of both third-party and income-based memberships.
• Manages branch events that drive new membership sales and/or retention from concept to completion, as well as representing the YMCA at community events.
• Chairs the branch’s volunteer membership committee, empowering the committee to support the branch in driving membership sales and retention.
• Oversees and manages the branch’s membership budget.
• Ensure compliance with all YGBW policies and standard operating procedures.
• Perform other related duties as assigned.