Director of Graphic Design

Position Summary:
The Director of Graphic Design is responsible for directing the creation of digital and print assets, including but not limited to, brochures, web and landing pages, digital ads, emails, etc., to advance the YMCA mission and cause alongside Association goals and objectives. This role will closely collaborate with Product Line Leaders to achieve marketing objectives while maintaining consistency with Y branding and messaging. Additionally, the Director will manage outside vendors, including print vendors and designers, acting as the primary liaison between the YMCA and third-party vendors providing design or print services for marketing materials. They provide exemplary customer service for all stakeholders through ownership of the ticket management system. This position will also track and report all spending to ensure projects stay within budget and on time.

Essential Functions / Job Duties:
• Collaborates with internal stakeholders to understand project requirements, objectives, and target audience.
• Develops creative concepts and designs for various marketing and communication materials, including but not limited to print collateral, websites, social media, presentations, and advertisements.
• Supervises and coordinates with external designers as necessary, ensuring alignment with project requirements and maintaining consistent quality standards.
• Produces high quality, error-free material in a timely and cost-effective manner.
• Advises on styles and mediums that are best suited to achieve project goals and output of a quality final product.
• Serves as an expert in Y-USA graphic standards, branding voice and messaging in all digital and print communications.
• Maintains localized South Florida brand guidelines to ensure consistency and alignment with the organization’s visual identity, ensuring compliance across assets.
• Prepares final artwork for production, including print-ready files and optimized digital assets.
• Ensures proper implementation of marketing ticketing procedures.
• Ensures enforcement of contracts with third-party vendors for deliverables and timelines.
• Manages and implements project budgets.
• Keeps supervisor and internal customers up to date on the status and progress of all assigned projects.
• Monitors and implements the latest design trends, emerging technologies, and best practices in graphic design.
• Other duties as assigned.

YMCA COMPETENCIES (i.e., Leader, Team Leader, Multi-Team / Branch Leader):
Mission Advancement: Reinforces the Y’s values within the organization and the community. Effectively communicates the benefits and impact of the YMCA’s efforts for all stakeholders. Implements effective systems to develop volunteers at program and fundraising leadership levels.
Collaboration: Develops strategies to ensure staff and volunteers reflect the community. Builds and nurtures strategic relationships to enhance support for the YMCA. Communicates for influence to attain buy-in and support of goals. Provides tools and resources for the development of others.
Operational Effectiveness: Integrates multiple thinking processes to make decisions. Involves members and community in the development of programs and activities. Ensures execution of plans. Institutes sound accounting procedures and financial controls. Assigns clear accountability and ensures continuous improvement.
Personal Growth: Fosters a learning environment embracing diverse abilities and approaches. Creates a sense of urgency and positive tension to support change. Anticipates challenges that can sidetrack or derail growth and personal learning. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Qualifications, Skills, and Abilities / Position Requirements:
• Bachelor’s degree in related field required.
• 5 years creative digital graphic design experience and campaign planning.
• Excellent computer and graphic software skills with strong proficiency in Adobe Creative Suite (particularly InDesign, Photoshop, and Illustrator), Microsoft Office Suite. DAXKO familiarity a plus.
• Strong skills in utilizing design to drive online sales.
• Excellent communication skills, both written and verbal in the English language.
• Must be able to work flexible hours including evenings, weekends, and holidays.
• Detail-oriented, organized, and able to meet tight deadlines on multiple projects simultaneously.
• Must possess strong problem-solving and self-initiative skills with the ability to work with minimum supervision.

Position Profile:
• Passion for graphic design.
• Outgoing, collaborative, customer service driven personality.
• Enjoys speaking to people and assisting them with their needs.
• Analytical, methodical, and detailed oriented.

Work Environment:
The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Primary works in an office environment, however, occasionally visits outdoor program sites.
• While performing the duties of this position, the employee travels by automobile and may be exposed to changing weather conditions.
• Will be required to drive often for meetings and other work-related duties.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities. Being in good physical health with full range of body motion, including manual and finger dexterity and eye/hand coordination. Requires corrected vision and hearing to normal range. Occasionally requires working under stressful conditions or working irregular hours. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vison, depth perception and the ability to adjust focus. Incumbents will be required to work at any facility and be responsible for their own transportation. Incumbent will be required to work extended periods of time in front of a computer screen.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Employment at the YMCA is at-will. It is purely voluntary, based upon the consent of both the Association and the staff members. No expressed or implied contractual rights should be inferred from this job description.

As a condition of employment, you will be required to submit to and satisfactorily clear a thorough Level II fingerprinting background screening.

As a Drug-Free Workplace, all new hires must successfully complete a drug test. Please note Medical Marijuana cards do not exempt you from successfully passing your drug test.

The YMCA of South Florida is committed to the policy of Equal Opportunity prohibiting discrimination in the workplace because of race, color, religion, national origin, sexual orientation, political affiliation, age or disability.