Membership and Marketing Director

Join our YMCA team and help shape the future of a mission-driven organization

Job Description

Looking for a rewarding leadership role where your member engagement expertise makes a true difference?

This is more than a job — it’s a lifestyle. Nestled in the heart of small-town Iowa, you’ll enjoy a slower pace, strong community connections, affordable living, and a place where neighbors still look out for each other. Imagine finishing your workday and being minutes from scenic parks, local shops, and Friday night ball games. It’s the perfect blend of professional impact and quality of life.

If you're ready to put your financial and leadership skills to work in a place that feels like home — this is your opportunity. Apply today!

The Membership and Marketing Director leads the YMCA’s efforts to grow and retain membership, enhance community engagement, and strengthen the Y’s brand presence. This position is responsible for the overall strategy, planning, and execution of membership, marketing, and communications initiatives that support the YMCA’s mission of youth development, healthy living, and social responsibility. The role combines strategic leadership with hands-on implementation to ensure exceptional member experiences, consistent messaging, and measurable growth in participation and community impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred.
• Minimum of 5 years of marketing, membership, or community engagement experience, preferably in a nonprofit or YMCA environment.
• Proven ability to develop and execute marketing strategies and track measurable outcomes.
• Strong leadership and team management skills with experience supervising staff and coordinating volunteers or committees.
• Excellent written and verbal communication skills, including proficiency in social media and digital communication strategies.
• Proficiency in marketing software, CRM systems, website management, and social media platforms.
• Strong analytical and organizational abilities.
• Commitment to the YMCA mission and core values.
  
  

Essential Functions

• Lead all membership operations, including recruitment, retention, onboarding, and member engagement strategies.
• Develop and implement marketing plans that align with organizational goals, promote programs and services, and increase visibility in the community.
• Oversee the design, production, and distribution of promotional materials, digital content, and advertising campaigns.
• Manage all social media platforms, including content creation, scheduling, engagement, and analytics to build brand awareness and drive participation.
• Maintain the YMCA’s website and digital presence, ensuring content is current, engaging, and consistent with YMCA brand standards.
• Monitor membership trends, analyze data, and prepare regular reports to inform decision-making and track progress toward goals.
• Collaborate with program and wellness staff to create integrated marketing campaigns and cross-promotional opportunities.
• Ensure exceptional customer service standards at the front desk and throughout all member touchpoints.
• Supervise and train membership and marketing staff, fostering a culture of teamwork, accountability, and mission-driven service.
• Develop and oversee member feedback systems to continuously improve service quality and member satisfaction.
• Coordinate community outreach and special events to promote the YMCA’s impact and attract new members.
• Serve as staff lead for the Membership & Marketing Committee, providing leadership, meeting coordination, and actionable data to guide committee discussions and initiatives.
• Work with committee members and volunteers to strengthen community relationships and develop innovative outreach ideas.
• Maintain brand integrity and ensure all communications follow YMCA of the USA’s standards and guidelines.
• Partner with the CEO and leadership team to support fundraising, annual campaigns, and community relations initiatives.
• Manage the department’s budget, ensuring responsible use of marketing and membership resources.
  
  

Cause-Driven Leadership Competencies

Mission Advancement: Promotes and supports the YMCA mission through effective storytelling and community engagement.

Collaboration: Builds relationships across departments and with community partners to strengthen impact.

Operational Effectiveness: Uses data-driven strategies to achieve membership and marketing goals.

Personal Growth: Demonstrates adaptability, creativity, and a willingness to learn.

Required Certifications

CPR/Basic First Aid within 90 days