What are the responsibilities and job description for the Membership Director position at YMCA of Metropolitan Columbus, GA?
POSITION SUMMARY:
The Membership Director is responsible for supporting all membership retention and sales activities to achieve stated goals, including increase member satisfaction, reduce member terminations and improve new member acquisition rates at all branches. These goals will be achieved by working collaboratively with key staff and through creative thinking, diligence as it relates to data and reporting, and a positive, upbeat attitude towards achieving Association goals. This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The incumbent serves others by intentionally welcoming, connecting, and supporting them and inviting them to get involved and give back to the community.
OUR CULTURE:
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.
ESSENTIAL FUNCTIONS:
- Direct and administer total operation of the Membership Department, including the interpretation and execution of established policies, the development of procedures and methods, staffing, evaluation of the effectiveness of the programs and operations.
- Responsible for corporate partnerships, membership promotions, membership recognition and appreciation activities along with community image and awareness through marketing of the YMCAs mission and Programs.
- Create and leverage existing reports in our membership platform tool to assist with brainstorming and ongoing improvements/changes. Monitor and strive to improve member retention.
- Manages the workflow of all 3rd party providers. Tracks revenue from 3rd party providers through YMCA systems, providing month-end reporting to the finance department.
- Build bridges within the community so that all segments of society have access to the Y. Represents and promotes the YMCA in the local community and develops positive working relationships with other organizations, businesses, and governmental entities. Develops and maintains positive collaborative relationships with community agencies in service delivery area.
- Effectively communicates community benefit and the Y’s impact for all stakeholders (e.g., staff, volunteers, members, community leaders) develops positive working and collaborative relationships with other organizations, businesses, and governmental entities.
- Develops and directs high quality member engagement strategies and programs which support branch and association goals and strategies. Establishes plans for the expansion of programs and services, in harmony with overall YMCA objectives and the leadership team.
- Oversee the hiring, training, development and supervision of membership staff. Develop strategies to motivate staff, develop goals, and achieve established goals.
- Foster a climate of innovation to develop member-focused programs which support the Y mission, goals, and strategies.
- Serve as a member of YMCA management Senior Leadership Team and support the overall objectives of the YMCA.
- Follow all policies and procedures established by the YMCA for staff, managers, and leadership. Enforce all policies and procedures established by the YMCA for all employees.
- Support the mission and strategic plan of the YMCA through projects and other responsibilities as assigned.