What are the responsibilities and job description for the Senior Brand Manager position at YETI?
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Senior Brand Manager, reporting into the Sr. Manager of Brand, leads brand marketing strategy, planning, and execution across YETI’s most important consumer moments and brand-building initiatives. This includes owning large-scale, integrated campaigns (e.g., Father’s Day, Back to School, Holiday), supporting brand-awareness campaign / initiative development, and defining the brand narratives and themes that guide how the brand shows up across the year.
This role connects long-term brand direction with near-term business needs, ensuring the work is both effective in market and consistent with the YETI brand.
The ideal Senior Brand Manager has experience working on a brand team and understands how brand and business work together. They can turn strategy into clear briefs and well-executed campaigns / programs, and they are comfortable working across functions to get there. They know how to balance long-term brand building with short-term commercial needs, and can work with partners across product, retail, and marketing to improve the quality of the work - not just deliver it. They communicate clearly, give direct feedback, and use good judgment to decide when to push for a better outcome and when to move forward.
Responsibilities
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com.
The Senior Brand Manager, reporting into the Sr. Manager of Brand, leads brand marketing strategy, planning, and execution across YETI’s most important consumer moments and brand-building initiatives. This includes owning large-scale, integrated campaigns (e.g., Father’s Day, Back to School, Holiday), supporting brand-awareness campaign / initiative development, and defining the brand narratives and themes that guide how the brand shows up across the year.
This role connects long-term brand direction with near-term business needs, ensuring the work is both effective in market and consistent with the YETI brand.
The ideal Senior Brand Manager has experience working on a brand team and understands how brand and business work together. They can turn strategy into clear briefs and well-executed campaigns / programs, and they are comfortable working across functions to get there. They know how to balance long-term brand building with short-term commercial needs, and can work with partners across product, retail, and marketing to improve the quality of the work - not just deliver it. They communicate clearly, give direct feedback, and use good judgment to decide when to push for a better outcome and when to move forward.
Responsibilities
- Integrated Consumer Moment Leadership Own end-to-end strategy and execution for key consumer moments (e.g., Father’s Day, Back to School, Holiday), delivering fully integrated campaigns across channels.
- Brand Building (Upper Funnel) Own and advance always‑on brand activity focused on long‑term awareness, distinctiveness, and positive brand associations, not short‑term demand capture.
- Brand Narrative & Annual Planning Define the brand narratives and themes that guide the year and shape the calendar so our biggest moments ladder into them, while ensuring those narratives are grounded in real consumer and commercial opportunity.
- Campaign Development & Execution Lead cross-functional teams to bring campaigns to life across social, digital, PR, retail, and beyond - ensuring high-quality, on-brand execution.
- Campaign & Project Briefing Write clear, insight-driven briefs that guide creative development across brand campaigns, commercial moments, and cross-category initiatives.
- Global Partnership Support Partner with Regional Brand teams to provide toolkits, messaging frameworks, and brand context, enabling thoughtful localization that stays true to YETI.
- Brand Stewardship Ensure work is consistent with YETI’s brand standards across all touchpoints.
- Measurement & Retrospective Track campaign performance, share insights, and lead postmortems to inform and strengthen future work.
- Bachelor’s degree or equivalent experience (strongly preferred)
- Greater than 8 years in brand marketing, ideally in brand-forward or lifestyle-forward organizations
- Proven success leading integrated, results-driven marketing campaigns
- Skilled in cross-functional collaboration and stakeholder alignment
- Experience managing and tracking budgets
- Strong strategic thinking and clear communication
- Creative problem-solver with attention to detail
- Confident giving feedback and guiding teams
- Comfortable in fast-paced, dynamic environments
- Ability to travel up to 20%
- Passion for the YETI brand
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com.