What are the responsibilities and job description for the Loyalty Program Manager position at Yesway?
Who We Are
Yesway, founded in 2015 and headquartered in Fort Worth, Texas, is an award-winning convenience store operator with 446 locations across nine Midwestern and Southwestern states. Known for its iconic food service, highlighted by the beloved Allsup’s deep-fried burrito, Yesway offers a broad selection of grocery items and private-label products. With a focus on customer satisfaction, strategic acquisitions, and new store development, Yesway is recognized as one of the leading convenience retailers in the U.S. For more information, visit www.yesway.com.
Key Responsibilities
Yesway, founded in 2015 and headquartered in Fort Worth, Texas, is an award-winning convenience store operator with 446 locations across nine Midwestern and Southwestern states. Known for its iconic food service, highlighted by the beloved Allsup’s deep-fried burrito, Yesway offers a broad selection of grocery items and private-label products. With a focus on customer satisfaction, strategic acquisitions, and new store development, Yesway is recognized as one of the leading convenience retailers in the U.S. For more information, visit www.yesway.com.
Key Responsibilities
- Lead daily execution of loyalty program operations—including promotional setup, legal compliance, customer service, digital platforms, and training.
- Collaborate with store operations to enhance implementation at the retail level.
- Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and rewards catalog selections.
- Oversee the employee loyalty tier with tailored offers and communications.
- Manage email marketing campaigns—copywriting, content creation, and database segmentation.
- Partner with category managers and vendors to drive program support and promotional tie-ins.
- Integrate loyalty efforts with social media to drive acquisition.
- Analyze program performance and customer data to refine segmentation, optimize campaigns, and maximize ROI.
- Conduct store visits (~25% travel) to ensure strong program execution.
- Support marketing initiatives to promote loyalty across in-store and media channels.
- Track competitive trends and implement best-in-class loyalty strategies.
- Use insights and RFM analysis to create targeted communications and engagement strategies.
- Bachelor’s degree in marketing, Business, related field, or equivalent experience.
- 5 years in B2C/B2B marketing or advertising.
- 5 years in CRM/loyalty marketing and/or database analysis preferred.
- Strong analytical skills and proficiency with BI tools and Excel.
- Data-driven decision-maker with a solid understanding of marketing principles.
- Cross-functional collaboration and project management.
- Effective communicator with strong writing skills.
- Creative and strategic thinker with a bias for execution.
- Thrives in fast-paced environments and meets tight deadlines.
- Strong attention to detail and results orientation.
- Medical
- Dental
- Vision
- Company Paid Life Insurance
- Health Savings Account
- Flexible Savings Account
- Company Paid Short- & Long-Term Disability
- Employee Assistance Program
- 401K with Company Match
- Paid Vacation
- Paid Sick Time
- Paid Holidays
- Voluntary Supplemental
- Life Insurance
- Disability
- Critical Illness
- Hospital Indemnity
- Accident Coverage
- Pet Care Plan
- Legal Insurance