What are the responsibilities and job description for the Social Media Content Specialist position at Yes You Can!?
Yes You Can! (nutritional supplements Yes You Can! Medical telehealth) is doubling down on high-quality organic content to acquire and retain Hispanic consumers. We need a field-ready marketer who can plan content execution, run point on site, capture scroll-stopping photo/video on a phone, and feed our social email channels in real time. You will be our eyes, ears, and lens in the market.
Core Responsibilities (What You’ll Own Week-to-Week)
- Content Execution – Work with both remote and onsite team members to execute content concepts.
- On-the-Fly Content Capture – Use an iPhone/Android to shoot high-quality, well-lit photos and 1080/4K vertical video; deliver same-day selects to the social team.
- Social Publishing Support – Draft captions in Spanish & English, tag partners, and post from the field when latency matters.
- Asset Management – File-name, tag, and upload content to our DAM so the broader team can find and repurpose it.
- Reporting & Debriefs – Track KPIs and recommend “keep / remove / change” actions.
Must-Have Qualifications
- Pro photographer on a phone. You know natural light, composition, and quick edits in Lightroom Mobile, VSCO, or native camera apps. You can deliver social-ready photos without a DSLR.
- 1-3 years in event marketing, field marketing, or experiential agencies.
- Fluent Spanish English (our core audience is Hispanic women 35-55).
- Physically able to lift 40 lb cases and stand 6-8 hours on event days.
- Comfortable working evenings/weekends when events demand it.
- Tech: Canva or Figma basics, Google Workspace, Meta/IG Reels, TikTok, basic Excel/Sheets for ROI tracking.
- You hustle independently but know when to escalate. No hand-holding.
Nice-to-Haves
- Prior work in supplements, wellness, fitness, or tele-health.
- Basic video editing (CapCut, Premiere Rush).
- HubSpot or Klaviyo experience for segmenting leads captured on site.
- Existing network in South Florida fitness/wellness communities.
Reporting Line & Collaboration
- Reports to Digital Marketing Manager
How to Apply (No Fluff)
- Send a résumé (PDF) plus a one-page portfolio of photos/videos shot only on your phone.
Reality Check
This isn’t a cubicle job. You’ll be out and about executing content concepts and recording it all—energy and creativity required!