Shopper Marketing Manager

The Shopper Marketing Manager will play a key role in supporting the execution of shopper marketing strategies to drive sales growth and increase brand awareness in the retail environment. This role focuses on operational excellence, executing plans, and ensuring seamless implementation of shopper marketing initiatives. The Shopper Marketing Manager will collaborate closely with cross-functional teams to bring our strategic vision to life, driving impactful in-store and digital marketing programs that resonate with shoppers. This a hybrid position, and this person will be expected to be in our DTLA office at least 2 times a week.

How you'll help:

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Support the development and execution of Shopper Marketing campaigns for key retailers such as Kroger, Walmart and Costco.
• Coordinate with external agencies and vendors to ensure timely execution of promotional plans.
• Oversee the execution of our retail point of sale materials and in-store displays, as well as support the development of marketing materials, continually reviewing and optimizing what is most needed at retail to drive commercial performance. 
• Work closely with the commercial sales team to support retail initiatives and ensure collaboration across departments.
• Partner with internal teams such as growth marketing, PR, sports marketing, innovation, and external agencies to execute shopper marketing activities effectively.
• Support the collection and analysis of data to measure the impact of shopper marketing initiatives.
• Monitoring and reporting  on program and/or campaign performance, sales impact, and other KPIs to the Senior Manager and other stakeholders while providing insights and recommendations for improvement 
• Create impactful, strategic marketing presentations utilizing data, insights, and storytelling.
• Support creation of a performance dashboard to help entire organization understand shopper marketing ROI.
• Assist in the development and management of the annual shopper marketing plan and budget.  

What you'll bring to the table:

Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• The ideal candidate has 3 years of relevant shopper marketing experience within the CPG industry (F&B experience preferred).
• Intermediate analytics, digital/e-commerce and omni-commerce knowledge.
• Proficient in leveraging syndicated data sources such as SPINs, Nielsen, and IRI, extracting actionable insights and identifying strategic avenues for channel growth.
• Must have proven track record of effectively driving sales in both physical retail environments and online. 

Knowledge, Skills & Abilities

• Familiarity with retail marketing trends and shopper behavior.
• Strong verbal and written communications skills.
• Reliable, team player who has an ability to communicate effectively.
• Understanding of key US retailers and their go-to-market strategies
• Strong collaborative nature: ability to work in a cross-functional team environment
• Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills
• Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
• Proactively seeks out new digital and in-store shopper tools, and is eager to take on additional responsibilities beyond primary job duties when necessary. 

What we offer:

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. 

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. 

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. 

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. 

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.