Senior Designer

This role plays a key part in supporting the visual storytelling and brand consistency of our company. You’ll collaborate across teams to manage packaging updates, bring new products to life through print and digital materials, and ensure every touchpoint reflects our brand values. With a keen eye for detail and a collaborative spirit, you’ll help translate our mission into visual experiences across packaging, marketing, and web platforms. This role is hybrid 2-3 days a week in office in Oakland, CA

What you'll do:

To thrive in this role, you enjoy balancing creativity with process and cross-functional collaboration. Responsibilities include, but are not limited to:

• Manage packaging updates and version control in partnership with cross-functional teams.

• Support new product launches by coordinating timelines for packaging, labels, and supporting assets.

• Edit and create visual materials using Adobe Creative Suite (Photoshop, Illustrator).

• Review packaging proofs for accuracy and attend press checks to ensure quality and brand alignment.

• Clearly communicate updates to stakeholders and maintain cross-team alignment.

• Design and update print collateral (brochures, coupons, sell sheets, sales tools, etc.).

• Assist in the creation and maintenance of sustainability reports and regeneration content.

• Maintain and apply brand guidelines across all materials and touchpoints.

• Collaborate with Sales, Brand, Social Media, and Graphics to ensure consistent messaging and presentation.

• Work with Quality and Regulatory teams to ensure compliance on all packaging and marketing materials.

• Coordinate with vendors and external partners to meet timelines and quality standards.

• Manage website and ecommerce platform updates (e.g., Amazon), including visual and product content.

• Track and report on web analytics (e.g., Google Analytics).

• Maintain and organize asset libraries and marketing archives.

• Provide creative support for events and public relations needs.

What you'll Provide:

• Bachelor’s degree and/or 2–4 years of relevant experience (or equivalent).

• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Working knowledge of Microsoft Office (Word, Excel, PowerPoint).

• Strong written and verbal communication skills.

• Highly organized and detail-oriented with the ability to manage multiple priorities.

• Comfortable working in a dynamic, fast-paced environment with shifting day-to-day tasks.

• Cross-functional team experience.

Bonus Skills (Nice to Have)

• WordPress, HTML, or web content experience.

• Familiarity with social media platforms and content creation.

• Mailchimp or email marketing platform experience.

• Amazon Seller Central experience.

• Photography experience.

Physical Requirements

• Ability to sit or stand and work at a computer for extended periods.

• Frequent use of a computer and other office tools.

• Visual acuity to read and create detailed documents and designs.

• Accurate completion of reports, forms, and visual content.

What we offer:

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. 

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. 

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. 

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. 

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.