What are the responsibilities and job description for the Mgr, Web Optimization position at Yamaha?
Purpose of Role
The Manager, Web Optimization's purpose is to improve how well websites perform for both users and the business, in addition to managing and leading a team of Front-End Developers. This role requires a strong focus on data analysis, user experience, SEO, Accessibility, and conversion outcomes. At its core, the role blends analytics, UX, experimentation, and cross functional collaboration to make a site faster, clearer, and more effective at driving results.
Key Accountabilities Include
• Drive SEO improvements on YCA websites to achieve business goals and increase organic traffic, engagement, and conversion
• Drives customer experience optimization for YCA IMG supported websites, including roadmap and contribution to defining future features and functionality
• Oversee accessibility compliance efforts throughout public facing websites and the staff's sensitivity to ADA/WCAG compliance issues
• Ensure a data-driven continuous test, learn, and apply environment
• Ensure the organization's website strategy remains modern, data-driven, and future focused and oversee website issues governance principles, regulatory issues, risk management, and best practices
• Elevate the Music Connect & Ecommerce user experience and enable Yamaha to become a brand of choice, getting closer to the customer
• Attract, engage, and develop team members within the department
Primary Responsibilities Include
•Work with business stakeholders to achieve consensus on website optimization, vision and goals & support and implement best practices, tools, and improvements to site features and functionality
• Collaborate with internal stakeholders to implement and maintain the Music Connect & Ecommerce website roadmap and drive optimization of SEO on YCA owned websites
• Proactively research industry best practices, competitive benchmarks, evolving customer behavior, and lead website experimentation
• Oversee website governance, website ADA/WCAG compliance and accessibility issues
• Identify, prioritize, and implement improvements that make a website more usable, more persuasive, and more aligned with business goals such as lead generation, sales, or engagement. This includes analyzing traffic patterns, diagnosing friction points, and running structured tests to validate what works
• Leverage AI Tools for behavioral insights
• Contribute to prioritization and evaluation of development sprints and projects
Core Functional Competencies
• Accessibility: Design and develop websites and content that people with disabilities can use
• Business Foresight: Deliver insight and recommendations based on analytic models and reports to drive competitive advantage, optimized costs and lower risks
• Business Intelligence: Use of data and information to understand business performance
• Competitive Intelligence: Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage
• Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process
• Search Engine Optimization (SEO): Increase quality and quantity of website traffic and brand exposure through organic, non-paid search engine results
• User Experience: Design marketing content and websites according to how customers want to interact with them
Core Behavioral Competencies
• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Instills Trust
• Drives Results
• Manages Conflict
• Develops Talent
• Ensures Accountability
Qualifications
Ideal
• Advanced relevant experience, including SEO, UI/UX, Web design, and content management optimization
• Fluent in current SEO optimizations and best practices
• Solid working knowledge of website accessibility issues
• Deep experience with website analytics and their analysis
• Experience working with web content management systems (CMS), user experience platforms, and project management tools
Preferred
• Demonstrates experience in working with SEO subject matter, experts, content creators, marketers, UI designers, engineers, and data analysts
• Bachelor’s degree in an applicable field of study
• People Management
Compensation
• The hiring range for this position is $116,700 to 133,300 annually bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
• Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here’s What We’ll Bring
• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• In-office events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture
Salary : $116,700 - $133,300