What are the responsibilities and job description for the Data Engineer position at Yamaha Motor?
Yamaha has an opportunity for a Data Engineer to join our Digital Transformation group in Kennesaw, GA (relocation not available). This position will design, build, and scale a Customer Data Platform (CDP) that delivers a true Customer 360. This role will be responsible for data engineering, analytics enablement, and growth strategy, powering cross-sell, CLV measurement, and propensity modeling across product lines.
(Note: Candidates must be authorized to work in the U.S. Visa sponsorship is not available)
What You'll Be Doing:
- Architect and develop a Customer 360 using Salesforce Data 360 (formerly Data Cloud), integrating first-party and digital data (GA4, CRM, transactional, product usage).
- Ensure data quality, governance, and compliance (PII handling, consent, privacy).
- Translate business questions into data structures that support analytics, AI/ML, and activation.
- Develops and deploys propensity models to support customer segmentation, targeting, and personalization initiatives
- Design and maintain scalable data pipelines (batch and zero-copy) to ingest, unify, and activate customer data.
- Build identity resolution and data harmonization models to support cross-product insights and personalization.
- Partner with analytics, marketing, and product teams to enable cross-sell identification, CLV modeling, and propensity-to-buy use cases.
- Contribute to CDP roadmap decisions and evaluate emerging data technologies.
What You Need to be Successful:
- Bachelor’s degree in Information Systems or a related field.
- 7 years of data engineering experience, including 5 years with enterprise CDPs and 3 years with Salesforce Data Cloud (or equivalent).
- Strong expertise in SQL, cloud data warehouses (e.g., BigQuery), and building analytics- and activation-ready data pipelines using Python, dbt, and modern data platforms.
- Experience with digital and behavioral data (e.g., GA4), identity resolution, customer data modeling, and enterprise-scale data integration.
- Hands-on experience with APIs, ETL/ELT tools, and Salesforce Data Cloud ingestion, modeling, and governance.
- Ability to design scalable data architectures independently while balancing technical best practices with business outcomes.
Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we recognize that great talent comes in many forms. If you're excited about this role but don't check every box, we encourage you to apply-you may be the right fit for this or another opportunity with us.
What's in it for you:
- 401(k) and Profit Sharing
- Fertility Benefits
- 37.5 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
Reports to: Digital Marketing Campaign Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.