Senior Manager, Marketing Operations

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. Yamaha promises to help people progress, express, and connect through music and sound.

Purpose of Role

The Audio Marketing Operations Department exists to drive profitable growth by translating deep understanding of short and long-term product and marcomm strategies across YCA and YCJ into scalable, high-impact marketing operations. Through execution and continuous improvement, the team designs and runs efficient operating models that balance speed and quality.

Key Accountabilities Include

• Drive internal and external agency resources in alignment with broader audio business strategies

• Ensure achievement of department KGIs and KPIs

• Ensure the strategic direction of YCA Audio Marketing Operations is aligned with YCJ

• Ensure a climate that attracts, engages, and develops team members

• Ensure resolution of critical matters that impact the department

• Drive a positive stakeholder experience

• Drive efficient and consistent processes across all touchpoints

Primary Responsibilities Include

• Lead the development of content and assets that meet specifications and support identified marketing channels for distribution.

• Coordinate & create content for all major product launches and campaigns each year.

• Bring multi-channel campaigns and products to life.

• Support the execution of in-person activations (support events and clinics).

• Manage capacity and time allocation methods optimized towards business growth.

• Lead structural improvements and large-scale innovations.

Core Functional Competencies

• Business Acumen: Understand how the business works, including how YCA makes money and achieves goals

• Business Environment: Ability to highlight the connection between organizational strategy and projects

• Data Reporting & Dashboard Management: Dissemination of internal and external data in structured formats for analysis

• Marketing Strategy Development: Select a course of action to achieve marketing goals

• Project Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process

• Project Management: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project

• Project Scope Management: Ensure all project work is included, while maintaining appropriate limit and control of the scope

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus

• Instills Trust

• Drives Results

• Manages Conflict

• Develops Talent

• Ensures Accountability

• Manages Ambiguity

Qualifications

Ideal

• Demonstrates progressive success working in a fast-paced and dynamic working environment

• Proficient in MS Office Tools and graphic software tools

• Demonstrated success working with external marketing/ad agencies and internal content creators

• Demonstrated success with digital marketing workflows, asset management systems, and campaign planning tools.

• Demonstrated success finalizing PDFs, PowerPoints, and other image or video formats as final deliverables.

• Demonstrated success in balancing strategic planning with tactical execution

• Budget & people management

Preferred

• 5 years content/asset creation: video, email, print, web, LMS, 3 years working with external agencies & 2 years' experience hiring and managing creative agencies

• Demonstrates knowledge of modern marketing best practices and experience within the audio industry

• Bachelor's degree

• Familiarity with AI (CoPilot Chat) to enhance efficiency and scalability in operations

• Adobe Illustrator/Photoshop

• Demonstrated experience in managing cross-functional marketing teams, preferably within the audio or consumer electronics industry

• Workfront

• Experience working for or with a Japanese organization

Compensation
* The hiring range for this position is $123,500 - $137,000 annually bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
* Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

Here's What We'll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Generous Wellness reimbursement program
• Tobacco cessation reward program
• Private concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture
• We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha