Content Marketing Specialist

Location: Sunnyvale, CA (Hybrid/On-site preferred, to collaborate closely with events and product teams)

About xTool: xTool is a leading innovator in the laser engraving and cutting industry. We empower creators, makers, and businesses by turning their ideas into reality. Our growth in the Americas is fueled by deep community engagement and hands-on experiences. We're looking for a strategic content expert to tell our story through powerful local initiatives.

Job Overview: We are seeking a strategic and hands-on Localization & Content Marketing Specialist. You will be the mastermind behind the content that fuels our US marketing engine. Your primary mission is to develop a rich library of high-quality, authentic content derived from our local events, community projects, and key initiatives. You will not just report on activities; you will architect the narrative and produce the assets that PR, Digital, and Social teams will amplify to build brand love and credibility.

Key Responsibilities:

1. Content Strategy & Matrix Development:

* Develop and own the US-specific content marketing strategy and calendar, aligned with product launches, campaigns, and local events.

* Define the key content pillars (e.g., Educator Spotlights, Maker Deep Dives, Event Recaps, Project Tutorials) and formats (e.g., case studies, video documentaries, photo essays) that resonate with the US audience.

* Map the content journey from initial capture (at an event) to final distribution (across PR, social, email, web), ensuring a consistent and powerful narrative.

2. Local Events & Project Content Capture:

* Serve as the lead content producer at key US events (e.g., trade shows like ShopTalk, Maker Faires, user meetups, Demo Room openings).

* Go beyond simple photo/video capture. Conduct on-the-ground interviews with users, partners, and influencers to gather compelling stories and testimonials.

* Plan and produce in-depth **project-based content**, such as documenting a full build from concept to completion with a local artist or maker, showcasing the capabilities of xTool machines.

3. Community UGC Curation & Facilitation:

* Proactively identify and build relationships with top creators and community members for content collaboration.

* Design and execute **UGC campaigns and challenges** tied to local events or themes to generate a pipeline of authentic, high-quality content.

* Curate, secure rights for, and package the best UGC for use by other marketing channels.

4. Live Streaming Planning & Execution:

* Develop the strategy and run the show for our US live streams, including product demos, workshops, artist takeovers, and event coverage.

* Handle end-to-end execution: planning the flow, preparing guests, managing the technical setup (lighting, audio, streaming software), hosting, and post-stream analysis.

5. PR & Thought Leadership Content Support:

* Create the foundational assets that PR agencies and internal comms need: high-resolution photo packs, b-roll video packages, customer case study write-ups, and key messaging documents tied to local successes.

* Support the development of bylined articles, whitepapers, or market insights based on learnings and trends from the US community and events.

Qualifications & Skills:

Must-Haves:

* 5 years of experience in content marketing, journalism, or multimedia production, with a proven portfolio of work tied to real-world events and community stories

* Exceptional storytelling ability across multiple formats: writing, video scripting, and photography

* Expert-level proficiency in content capture and editing tools (e.g., Adobe Creative Suite - Premiere Pro, Photoshop, Lightroom; Final Cut Pro).

* Demonstrable experience in planning, producing, and hosting live streams (e.g., via YouTube Live, StreamYard, Restream).

* A strategic mindset with the ability to develop a content matrix that serves broader business goals.

* Outstanding interpersonal skills to interview subjects, manage on-camera talent, and collaborate with creators.

Nice-to-Haves:

* Experience in the maker, tech, or DIY space.

* Experience working with PR teams or agencies.

* Basic knowledge of the laser cutting/engraving or CNC industry.

* Experience working in a global company, localizing content for the US market.

What We Offer:

* A competitive salary and performance bonus.

* Comprehensive health, dental, and vision insurance.

* 401(k) plan with company matching.

* Opportunity to work with cutting-edge technology and a passionate community.

* A dynamic role with high visibility and impact on the US brand presence.