Marketing Specialist

About XtalPi

XtalPi (XTALPI, 2228.HK) is an innovative technology platform company powered by artificial intelligence (AI) and robotics. Founded in 2015 on the MIT campus, XtalPi is dedicated to driving intelligent and digital transformation in the Life Sciences and new materials industries. By integrating quantum physics, AI, cloud computing, and large-scale robotic automation, XtalPi provides technology solutions and R&D services that accelerate innovation for biopharmaceutical and new materials companies worldwide.

XtalPi Chemistry Services

XtalPi Chemistry Services provides innovative chemistry solutions and software tailored to biotech, pharmaceutical, and agriscience companies globally. Leveraging industry-leading AI and automation technologies, we help accelerate drug discovery and chemical research workflows, enabling our partners to bring new products to market more efficiently.

Position Overview

We are seeking a creative, organized, and motivated Marketing Specialist to support the marketing initiatives of XtalPi Chemistry Services in North America.

This role will focus on marketing campaign execution, content creation, event marketing, digital marketing, and brand awareness initiatives that support business growth. The Marketing Specialist will collaborate closely with Business Development, Scientific, and Global Marketing teams to develop compelling marketing materials, coordinate customer engagement activities, and promote XtalPi's AI-powered chemistry solutions to the global life sciences community.

This is an excellent opportunity for someone interested in scientific marketing, life sciences, and AI-driven innovation within a fast-growing international technology company.

Key Responsibility:

Demand Generation

• Execute outbound lead generation campaigns through LinkedIn, email, and other digital channels.
• Build and maintain prospect lists using CRM and sales intelligence tools.
• Research target accounts and identify potential customer opportunities.
• Support account-based marketing (ABM) initiatives.
• Track campaign performance and optimize outreach strategies.

Marketing

• Coordinate conference participation, webinars, workshops, and customer events.
• Prepare marketing collateral, presentations, case studies, and product materials.
• Support website, LinkedIn, email marketing, and content initiatives.
• Collaborate with global marketing teams on campaign execution.

Pre-Sales Support

• Qualify inbound and outbound leads before handing them to Business Development Managers.
• Conduct preliminary customer research and discovery.
• Prepare meeting briefs, customer profiles, and opportunity summaries.
• Coordinate follow-up activities after customer meetings.
• Support proposal preparation and sales presentations.

Sales Operations

• Maintain CRM data accuracy and sales pipeline hygiene.
• Generate sales reports and commercial dashboards.
• Support sales enablement materials and onboarding resources.
• Coordinate internal communications across BD, Marketing, and Scientific teams.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business, Chemistry, Biotechnology, Life Sciences, or a related field
• 1–3 years of experience in marketing, digital marketing, event marketing, communications, or a related role
• Strong interest in biotechnology, pharmaceuticals, AI-driven drug discovery, or life sciences
• Excellent written, verbal, and visual communication skills
• Strong organizational and project management abilities with excellent attention to detail
• Ability to manage multiple projects in a fast-paced, collaborative environment
• Experience with Microsoft Office, especially PowerPoint and Excel
• Familiarity with LinkedIn marketing, email marketing platforms, CRM systems (Salesforce, HubSpot, etc.), and marketing analytics tools is preferred
• Experience supporting conferences, webinars, or customer-facing events is a plus
• Experience in B2B marketing, life sciences, or scientific industries is preferred but not required