What are the responsibilities and job description for the Manager Marketing position at XRG?
Why XRG? Here's a Taste of What We Offer:
- Competitive Pay and Partner Perks: Your hard work deserves recognition. Our generous bonus structure(s) through the Profit for Partners Program add an extra layer of reward to your hard work. We believe in rewarding excellence.
- Unique Culture: Our Core Values set us apart, making the XRG culture truly unmatched. Join the #XRGFam and eXperience the difference.
- Comprehensive Benefits: Medical, Dental, Vision, and 401(k) match* - because your well-being matters.
- Company-Paid Life Insurance: We've got you covered.
- Career Growth Opportunities: We thrive on promoting from within, fostering #XperienceRealGrowth for every team member.
- Professional Development Reimbursement Program: Invest in your future with our tuition reimbursement program.
- Employee Referral Program: Share the joy of being part of the XRG team with others.
- Safety & Compliance Incentives: Your well-being is our priority. Benefit from our Safety and Compliance Incentive Program as we maintain a secure and compliant work environment.
- Free Food: Enjoy monthly Meal Card allowances to use at any of our locations/brands.
- Time Off: Recharge and rejuvenate with paid vacation time. Your well-deserved breaks are essential to your productivity and overall happiness.
- Sick Time: Offered in eligible states (CA, CO, AZ, MA, MD, WA, NY, NV, IL), we've got you covered with paid sick leave.
- Financial Well-Being: Exclusive Credit Union Benefits, including Checking/Savings, Loans, and Financial Education.
- Partner Perks: Unlock discounted rates on theme parks, travel, apparel, sports tickets, and more!
- Life Beyond Work: Embrace additional benefits such as pet insurance, legal services, and much more!
Join XRG, where every team member is a valued part of our journey. Discover a workplace that goes beyond expectations, a place where your passion meets endless possibilities. Certified Top Workplaces- 5 years running!
Compensation Range: $75,000 - $85,000 Annually depending on experience
The Marketing Manager manages the day-to-day marketing activities and long-term marketing strategy of restaurant brands within the organization.
PURPOSE
- Execute the marketing strategy for specific 6 casual dining brands in line with company objectives.
- Plan and communicate marketing plans and activities with operators, in conjunction with sales activities.
- Manage production of high quality and effective marketing materials that align correctly with the overall brand strategy.
- Create an enduring brand message that results in increased sales, brand loyalty and improving market share.
- Develop and execute promotions and every day activations, such as new programs, happy hour, brunch, limited time offers, new restaurant openings and holiday specials.
- Work closely with all functions of the company to ensure goals of the brand are met.
- Support PR efforts, social media and digital media tactics.
- Manage and improve customer acquisition and retention campaigns, measuring results.
- Prepare online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Work closely with vendor agencies and assist with content production, scheduling, and asset management.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyze potential strategic partner relationships for company marketing.
- Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
- Responsible for menu design, redesign and engineering of menus.
- Manage photoshoots and content creation for all brands, used in print, online and digital marketing campaigns
- Manage and execute all franchisee requests as needed
- Assists and/ or completes additional tasks as assigned.
QUALIFICATIONS & SKILLS
- Minimum 5 years related experience marketing, advertising or public relations, preferably in hospitality/dining industry.
- Must have comprehensive knowledge of food and beverage and marketing management experience, guest relations and etiquette.
- An intermediate to proficient understanding of Computer systems such as: Cloud systems, Microsoft Word, Excel & Outlook is preferred.
- Possess a gracious, friendly, and fun demeanor.
Salary : $75,000 - $85,000