What are the responsibilities and job description for the Director of Brand Marketing - Pure Barre position at Xponential Fitness, LLC?
Job Title: Director of Brand Marketing - Pure Barre
Department: Pure Barre
Salary Range: $110,000 - $135,000
Reports To: Brand President
Work Schedule: Monday - Thursday in office, Fridays WFH
Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Summary
Responsibilities:
- Partner with the Brand President and brand marketing team to refine and execute the overall brand marketing strategy.
- Collaborate closely with the centralized Marketing COE to develop fully integrated, multi-channel marketing campaigns across lead generation, branding, and retention initiatives.
- Lead the development and execution of high-quality marketing campaigns across national, regional, and local markets.
- Oversee and guide studio marketing programs, including advertising, promotions, PR, events, sponsorships, in-studio collateral, and customer-facing experiences.
- Drive marketing initiatives that generate leads, sales, and revenue through strong brand positioning, differentiated offerings, community engagement, and in-studio activations.
- Leverage marketing automation platforms and support franchisee marketing operations through scalable tools, systems, and best practices.
- Monitor, measure, and analyze campaign performance and ROI; translate insights into continuous improvement and optimization.
- Enhance internal marketing processes, systems, training, and communications to ensure alignment across brand leadership, internal teams, and local studio operators.
- Partner with studio owners and managers to develop and support hyper-local marketing strategies that drive awareness, traffic, and consistent brand messaging.
- Provide strategic input into community marketing and social media efforts to increase brand engagement and reach.
- Deliver brand and marketing training to franchisees and studio teams, ensuring brand consistency and integrity across all locations.
- Collaborate with external PR agencies and partners to develop and execute proactive public relations strategies.
- Oversee the strategy and execution of partnership marketing materials and new business presentations, ensuring processes are efficient, scalable, and on-brand.
Benefits:
- Competitive Salary ($110,000 - $135,000) depending on experience
- Comprehensive Medical, Dental and Vision benefits
- Opportunities for additional bonuses
- Cell Phone Allowance
- 401k plan with 4% company match
- Complimentary corporate memberships to XPLUS and XPASS
- Discounts up to 30% on retail brand merchandise
- On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
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8–10 years of progressive experience in brand marketing, integrated marketing, or strategic planning for consumer-facing brands.
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Proven experience leading cross-functional marketing initiatives across multiple channels and markets.
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Deep understanding of brand architecture, consumer behavior, and full-funnel marketing.
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Strong leadership and communication skills, with the ability to influence and align diverse stakeholders.
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Exceptional strategic planning, analytical, and project management abilities.
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Experience managing budgets, agencies, and teams.
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A passion for health, wellness, and franchise-based business models is strongly preferred.
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
Salary : $110,000 - $135,000