What are the responsibilities and job description for the Social Media Producer (Seasonal) position at XFL Properties LLC DBA United Football League?
Job Title: Social Media Producer (Seasonal)
Reports to: Sr Director, Digital & Content
About the United Football League
The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.
About the Position
The UFL is seeking a Social Media Producer to support UFL league and team initiatives. The social media producer will create and post content, generate analytics and reporting, support corporate partner and team business initiatives, and cover events. This person will represent the league and teams, while being the voice of the brand across all channels, as well as devise, coordinate and execute multi-platform strategies for internal and external campaigns.
What you will do
- Manage the league and team's day-to-day social media content and activities.
- Provide real-time platform coverage during live games and events
- Create short form video content (ex: Reels, TikToks, Stories) for distribution.
- Update graphic design templates for distribution
- Execute sponsorship deliverables across digital platforms
- Directly engage with other UFL team accounts, players, media members, influencers, partners and more via social media platforms, fostering engagement and conversation.
- Work with the League to develop effective social campaigns for internal and third-party initiatives, including sponsored executions.
- Support and proactively ideate for new emerging features on existing platforms.
- Monitor activity and social chatter for potential news leads for the editorial team.
- Keep current with UFL news, teams, rosters, fan bases, brands and products.
- Stay up to date on daily, weekly, and monthly social media needs of sponsorship, community relations, and youth programs activations
- Closely monitor players’ social media accounts; when possible, work with the players to create unique, engaging content
- Remain informed and familiar with social/digital content trends.
- Collaborate with the social team to coordinate content plans and establish a style guide/tone.
What you will bring
- Minimum 2 years of experience in digital/social media editing and channel management.
- Strong problem solving and project management capabilities.
- Must be organized and detail-oriented with exceptional time management and multi-tasking abilities.
- Must be able to work a non-traditional schedule, including nights and weekends during UFL games and live TV programming.
- Must possess a strong understanding of existing and emerging social platforms, and the ability to use and gain insights from analytics tools to constantly measure and elevate the league and teams’ social and overall digital efforts.
- Knowledge of what works on social media
- Proficiency editing in Adobe Premiere and Photoshop.
- Strong written and verbal communication skills required.
- Impeccable grammar and diction required.
- Passion for emerging media trends and technology, including social platforms.
- In-depth knowledge of football (formations, X’s and O’s, terminology, history, etc.)
- Passion for pop culture.
- Excellent organizational and multitasking skills.
- Bachelor’s degree preferred but not required.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Additional Details
- The location of this role is in Dallas-Fort Worth Metro Area
- Primarily works in an office environment but may include attending select games and events in UFL team markets.
- Prolonged periods of sitting at a desk and working on a computer.
- Will be required to travel to all games.
- Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
- Must be able to lift 15 pounds at times.
Equal Employment Opportunity Statement
The UFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.