What are the responsibilities and job description for the Creative Content Strategist position at Xenon Health?
Creative Content Strategist (Scriptwriting Social Media Concepts)
Part-Time | Hybrid | Jersey City, NJ
ABOUT US
We are a rapidly growing healthcare and wellness brand operating multiple consumer-facing businesses, including Urban Aesthetic Med Spa and Urban Chiropractic. Our companies are known for innovative patient experiences, premium branding, and community partnerships. We are expanding our creative team and looking for a part-time creative thinker who can transform ideas into compelling stories, campaigns, and content that resonate with a U.S. audience.
If you understand trends, aesthetics, and what makes content go viral—and can connect brand strategy with emotional storytelling—we want to speak with you.
POSITION SUMMARY
The Creative Content Strategist will lead the ideation and creative development for brand campaigns, social videos, partnerships, and events. This is not a posting/scheduling role—this role is for someone who can think creatively, write scripts, develop concepts, and bring brand moments to life.
You will collaborate with our marketing coordinator and offshore editing team, providing the creative direction and narrative structure they execute against. Your superpower is turning raw ideas into scroll-stopping concepts with a clear voice, emotional resonance, and cultural relevance.
KEY RESPONSIBILITIES
Creative Development
- Brainstorm, conceptualize, and pitch fresh social media content ideas weekly (Instagram, TikTok, YouTube Shorts)
- Write scripts, hooks, captions, and storyline frameworks for branded videos
- Develop campaign themes for partnerships, promotions, events, and seasonal activations
- Ensure brand tone and messaging align with U.S. consumer tastes, humor, and cultural trends
- Help plan events
Content Direction
- Create shot lists, storyboards, and visual references for in-clinic and on-location filming
- Work with videographers, agency partners, and internal teams to guide creative execution
- Identify viral opportunities, trending sounds, memes, and aesthetic directions
Brand Storytelling
- Translate medical/wellness services into emotionally compelling narratives that don’t feel clinical
- Craft messaging that elevates brand perception and drives demand
- Maintain consistency across platforms, campaigns, and brand touchpoints
Creative Research & Strategy
- Monitor competitor marketing, cultural moments, and digital trends in beauty, wellness, and lifestyle industries
- Suggest new creative formats, community events, and collaborations that fit our brand DNA
- Use insights to refine concepts that convert viewers into patients/customers
REQUIRED SKILLS & QUALIFICATIONS
- Proven experience developing creative concepts for social-first brands (beauty, health, fitness, wellness, or lifestyle strongly preferred)
- Strong scriptwriting ability for short-form content
- Deep familiarity with U.S. pop culture, social trends, and audience psychology
- High creative taste level—can identify what “looks premium” vs. generic
- Ability to articulate ideas visually (not just write about them)
- Comfortable giving direction to editors, designers, and content creators
- Portfolio of past creative concepts, videos, campaigns, or scripts required
Nice to Have (Not Required):
- Experience with AI creative tools (Runway, Sora 2, Midjourney, ElevenLabs)
- Light editing capability (Canva, CapCut, Adobe Suite)
- Background in creative production, theater, media, or storytelling
WHO THRIVES IN THIS ROLE
This role is perfect for someone who:
✔️ Has ideas all day long
✔️ Understands aesthetics, emotions, and cultural nuance
✔️ Can turn a routine clinic service into a story worth watching
✔️ Loves creating content that feels modern, witty, high-end, and human
✔️ Would rather invent something new than follow a template
If you think like a director, write like a brand strategist, and consume social platforms like oxygen—you will love this job.
COMPENSATION
- Part-time: 20 hours/week to start
- Twenty-five dollars per hour starting compensation
- Opportunity to grow into a full-time Creative Lead role as the brand expands
HOW TO APPLY: Please submit your Resume and Portfolio link