Digital Marketing Manager

The opportunity

We're seeking an exceptional Digital Marketing Manager to drive growth in both enterprise and mid-market segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65B today and is forecast to grow to $111.31B by 2032.

This role owns measurement and growth for digital at Xapien. You'll set the strategy, run the channels, own the data and attribution, identify where to grow next, and present to senior leadership to explain what the numbers mean. You'll work closely with our marketing, SDR, sales, and customer success teams to turn dispersed buying signals into routed, actionable opportunity for the revenue teams.

You'll join a marketing team of seven in a hybrid role, with a strong preference for time in the office.

Key responsibilitie

s
Paid med

ia· Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisatio

n.· Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in-flight, and report on spend efficiency to senior leadershi

p.· Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance dat

a.Measurement, attribution and reporti

ng· Cross-channel performance reporting across paid, organic, website and landing pages. Includes website analytics and conversion rate analysi

s.· Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success team

s.· UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced-pipeline thinkin

g.Internal alignme

nt· Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scorin

g.· Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, what's working, what isn't

).· Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteri

a.CRM and marketing automati

on· Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CR

M.· Manage HubSpot forms and notification

s.· In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanl

y.
Required Qualificati

onsExperience & Backgro

und· 5 years of digital marketing experience in B2B Sa

aS.· Strong understanding of ABM principles and how they apply in B2B Sa

aS.· Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeli

ne.
Skills & Competen

cies· Clear communicator with strong attention to detail and an optimisation mind

set.· Expert in LinkedIn Campaign Manager and Google

Ads.· Strong tagging, tracking and UTM discipl

ine.· Google Tag Manager, including Consent M

ode.· HubSpot reporting, dashboards, attribution, data hygi

ene.· Strong analytical skills and comfort owning the measurement framew

ork.· Confident presenting to senior stakehold

ers.· Proven use of AI and automation in day-to-day marketing w

ork.· Conversion rate optimisation and journey mapp

ing.· Lead generation campaign experie

nce.· CMS experience (preferably WordPre

ss).
Preferred Qualifica

tions· SEO and keyword stra

tegy.· Email marketing experi

ence.· Experience managing agen

cies.· Experience identifying and scaling new acquisition chan

nels.
Our tech

stack· Paid media: LinkedIn Campaign Manager, Goog

le Ads· Tracking and analytics: Google Tag Manager (with Consent Mode), Google Analy

tics 4· CRM and marketing automation: H

ubSpot· Website: WordPress, H

otJarr· AI:

Claude
A

bout UsEvery business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting-e

dge AI.
Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and custom

er base.
2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in

minutes.
Our momen

tum so farCustomers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain o

nboarding.Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, an

d Oceania.
Why this is an exciting t

ime to joinThis isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolv

ing market.We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and tr

ansparency.For people who love learning, innovating, and making an impact that matters now is the moment to be a part

of Xapien.
Here’s our pro

• mise to you:We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you you
• r best work.We succeed together- you will own a meaningful part of the business through our employee shares & equit
• y programme.Private health insurance to keep you in tip-to
• p condition.Life Insurance – let's hope nobody ever
• needs this!Unlimited holidays – yes, it really is uncapped – take the time you need, when
• you need it.Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outs
• ide of work.Most importantly of all, we will work with you, to help you realise your fullest potent