Growth Marketing Manager

Who is Wyze?

Wyze is a market disruptor, Series B consumer technology company on a mission to make great technology accessible to everyone. Our vision is simple: serve everyday people with products and services that feel almost too good to be true. From our first Wyze Cam to today’s ever-expanding smart home ecosystem, we’ve built a reputation for disrupting markets and delivering innovation at unbelievable value.

Along the way, our work has been recognized by Forbes (Best Startup Employers 2023), Time (100 Most Influential Companies 2022), Fast Company (Most Innovative Companies 2021), and PCMag (Editor’s Choice Award)—just to name a few. GeekWire calls us a start-up to watch and one of the Pacific Northwest’s next unicorns… and we’re only getting started.

But accolades aren’t what define us—our people do. At Wyze, we’re proud to be recognized as a Best Place to Work by Built in Seattle and Seattle Business Magazine.

Overview

As a Growth Marketing Manager at Wyze, you will drive sustainable user and revenue growth across our consumer IoT ecosystem. Your focus will be on identifying, prioritizing, and executing growth strategies for customer acquisition, engagement, retention, and lifetime value. This highly cross-functional role requires a data-driven mindset, strong product intuition, and the ability to collaborate with marketing, product, engineering, and analytics teams to deliver measurable impact. Direct experience with Meta media buying, digital ad management, and A/B testing is essential to optimize campaigns and maximize ROI.

Responsibilities:

• Define and prioritize growth goals in alignment with Wyze’s overall business objectives.
• Strategize, create, and manage paid advertising campaigns across Meta platforms (Facebook, Instagram) and other digital channels, leveraging Meta Ads Manager and best practices for media buying.
• Analyze user behavior and product usage data to uncover opportunities and friction points throughout the customer journey.
• Design, execute, and analyze experiments (e.g., A/B tests) to optimize acquisition, activation, retention, and monetization.
• Collaborate with product, engineering, marketing, and design teams to implement growth initiatives and new features.
• Develop and optimize user onboarding flows and educational materials to reduce time-to-value and improve activation rates.
• Monitor and report on key growth metrics (e.g., CAC, LTV, retention, conversion rates), providing actionable insights to stakeholders.
• Identify and drive upsell and cross-sell opportunities to maximize customer lifetime value.
• Stay current on industry trends, competitor actions, and emerging growth tactics-including evolving Meta ad formats and automation tools-to ensure Wyze remains a market leader.
• Communicate growth strategies, progress, and results across departments to ensure alignment and shared commitment.
• Manage the budget for growth initiatives, ensuring a strong ROI on campaigns and experiments.

Qualifications:

• Bachelor’s or Master’s degree in Business, Marketing, MBA, Data Science, or a related field.
• 2 years of experience in a growth, product, or marketing role, preferably in consumer technology or smart home products.
• Demonstrated hands-on experience with Meta media buying, including campaign creation, optimization, and reporting using Meta Ads Manager.
• Strong proficiency in digital ad management across platforms (Facebook, Instagram, Google Ads), including creative strategy and audience targeting.
• Proven ability to design, execute, and analyze A/B and multivariate tests to optimize ad performance and user experience.
• Experience integrating multiple data sources (e.g., Meta Ads Manager, Google Analytics) to evaluate campaign performance and refine strategies.
• Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude) and product management platforms (Jira, Confluence).
• Excellent communication skills and the ability to work cross-functionally in a fast-paced, startup environment.
• Entrepreneurial mindset with a passion for innovation and continuous learning.
• Experience with user onboarding, customer lifecycle optimization, and retention strategies is a plus.
• Familiarity with IoT or smart home products is highly desirable.
• Meta Certified Media Buying Professional or similar certification is a strong plus, demonstrating advanced skills in Meta marketing solutions and platform best practices.
• Experience optimizing creative strategy for Meta ads, including testing ad formats, copy, and audience segments to improve KPIs (e.g., CTR, CPA, ROAS).
• Ability to identify trends, anticipate market shifts, and adapt campaign strategies accordingly for maximum growth.

If you are passionate about creating innovative products, thrive in a collaborative environment, and are excited about the opportunity to contribute to the success of Wyze, we encourage you to apply for the position of Wyze Growth Marketing Manager. Join us in making technology accessible and empowering users to live smarter lives

Benefit:

Wyze has a full benefits package through Premera Blue Cross. This includes Medical, Dental, Vision, Basic Life Insurance, Voluntary Life Insurance, EAP, Short-term disability, Long-term disability, FSA, and Daycare FSA. Depending on the benefits package you choose, a portion of the employee and dependent premiums will be covered by Wyze.

• 24 days of PTO every year
• 12 Holidays - 8 set holidays and 4 Floating Holidays for you to use however you choose
• Additional Wyze anniversary vacation days
• Principal 401k Plan

Come Join Us!

If this sounds too good to be true and you are ready to be part of #teamwyze, then we want to hear from you!

We will ensure individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation at recruiting@wyze.com.

Lastly, and exceptionally important to us: we are an equal opportunity employer and value diversity as well as inclusion here at Wyze. We are fully committed to providing equal employment opportunities for all employees and all applicants for employment. That’s how we do things!

Job Type: Full-time

Pay: $70,000.00 - $113,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Kirkland, WA 98033

Salary : $70,000 - $113,000