Growth Marketing Manager

Growth Marketing Manager Wyze Labs, Inc 8815 122nd Avenue NE, Kirkland, WA 98033 Hybrid work $70,000 - $113,000 a year - Full-time Job details Here’s how the job details align with your profile. Pay $70,000 - $113,000 a year Job type Full-time Shift and schedule Monday to Friday   Benefits Pulled from the full job description Referral program Parental leave Health insurance Paid time off Employee discount Vision insurance Health savings account   Full job description Who is Wyze? Wyze is a high growth, Series B, consumer technology company. Our vision is to make great technology accessible to everyone through our smart home platform. Our aim is to serve everyday people, like me, you, and our friends and families, with too good to be true products and services. We want employees who will be inspired by this and welcome all who will help us build the next amazing chapter at Wyze. Wyze is home to some of the most innovative products and services in the market. Forbes named us in their America’s Best Startup Employers 2023 list, Time Magazine selected us for their 100 Most Influential Companies of 2022, Fast Company named us as one of the Most Innovative Companies in 2021 and PCMag gave our Cam v3 an Editor’s Choice Award. We disrupted the market with our Wyze Cam v1 and then quickly took over as a market leader in the space. We recently disrupted it again with our revolutionary Cam Plus Pro service. GeekWire calls us a start-up to watch and one of the Pacific Northwest’s next unicorns… and we are just getting started. Our people centric innovative vision is not only present in our products and services, but it is also embedded in the fabric of our company. We were just listed in the Top 100 Best Places to Work by Built in Seattle, listed as one of their Best Midsize Companies to Work For and awarded as one of their Companies with the Best Benefits. Seattle Business Magazine certified us as a Best Places to Work too! We value the unique life experiences every employee brings to work every day. We are committed to creating an inclusive environment whereby our employees are encouraged to be their authentic whole selves and are rewarded for their impact across the company. Everyone is welcome and empowered to do the best work of their lives. *This opportunity is onsite in our Kirkland, WA office, based in the Greater Seattle Metropolitan area. Come join us and make the impossible, possible! Summary As a Growth Marketing Manager at Wyze, you will drive sustainable user and revenue growth across our consumer IoT ecosystem. Your focus will be on identifying, prioritizing, and executing growth strategies for customer acquisition, engagement, retention, and lifetime value. This highly cross-functional role requires a data-driven mindset, strong product intuition, and the ability to collaborate with marketing, product, engineering, and analytics teams to deliver measurable impact. Direct experience with Meta media buying, digital ad management, and A/B testing is essential to optimize campaigns and maximize ROI. Responsibilities: Define and prioritize growth goals in alignment with Wyze’s overall business objectives. Strategize, create, and manage paid advertising campaigns across Meta platforms (Facebook, Instagram) and other digital channels, leveraging Meta Ads Manager and best practices for media buying. Analyze user behavior and product usage data to uncover opportunities and friction points throughout the customer journey. Design, execute, and analyze experiments (e.g., A/B tests) to optimize acquisition, activation, retention, and monetization. Collaborate with product, engineering, marketing, and design teams to implement growth initiatives and new features. Develop and optimize user onboarding flows and educational materials to reduce time-to-value and improve activation rates. Monitor and report on key growth metrics (e.g., CAC, LTV, retention, conversion rates), providing actionable insights to stakeholders. Identify and drive upsell and cross-sell opportunities to maximize customer lifetime value. Stay current on industry trends, competitor actions, and emerging growth tactics-including evolving Meta ad formats and automation tools-to ensure Wyze remains a market leader. Communicate growth strategies, progress, and results across departments to ensure alignment and shared commitment. Manage the budget for growth initiatives, ensuring a strong ROI on campaigns and experiments. Qualifications: Bachelor’s or Master’s degree in Business, Marketing, MBA, Data Science, or a related field. 2+ years of experience in a growth, product, or marketing role, preferably in consumer technology or smart home products. Demonstrated hands-on experience with Meta media buying, including campaign creation, optimization, and reporting using Meta Ads Manager. Strong proficiency in digital ad management across platforms (Facebook, Instagram, Google Ads), including creative strategy and audience targeting. Proven ability to design, execute, and analyze A/B and multivariate tests to optimize ad performance and user experience. Experience integrating multiple data sources (e.g., Meta Ads Manager, Google Analytics) to evaluate campaign performance and refine strategies. Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude) and product management platforms (Jira, Confluence). Excellent communication skills and the ability to work cross-functionally in a fast-paced, startup environment. Entrepreneurial mindset with a passion for innovation and continuous learning. Experience with user onboarding, customer lifecycle optimization, and retention strategies is a plus. Familiarity with IoT or smart home products is highly desirable. Meta Certified Media Buying Professional or similar certification is a strong plus, demonstrating advanced skills in Meta marketing solutions and platform best practices. Experience optimizing creative strategy for Meta ads, including testing ad formats, copy, and audience segments to improve KPIs (e.g., CTR, CPA, ROAS). Ability to identify trends, anticipate market shifts, and adapt campaign strategies accordingly for maximum growth. If you are passionate about creating innovative products, thrive in a collaborative environment, and are excited about the opportunity to contribute to the success of Wyze, we encourage you to apply for the position of Wyze Product Engineer. Join us in making technology accessible and empowering users to live smarter lives Benefit: Wyze has a full benefits package through Premera Blue Cross. This includes Medical, Dental, Vision, Basic Life Insurance, Voluntary Life Insurance, EAP, Short-term disability, Long-term disability, FSA, and Daycare FSA. Depending on the benefits package you choose, a portion of the employee and dependent premiums will be covered by Wyze. 12 Holidays - 8 set holidays and 4 Floating Holidays for you to use however you choose 24 days of PTO every year Additional Wyze anniversary vacation days Principal 401k Plan Wyze employee product perks: Wyze employees receive an array of our most loved products and services, as well as Wyze software services once they are launched. Employees also get a chance to participate in our beta program for unreleased products to help make Wyze better for all! Come Join Us! If this sounds too good to be true and you are ready to be part of #teamwyze, then we want to hear from you! Please send us a cover letter that showcases some of the outstanding things you can do and how you feel they could apply to our vision and projects here at Wyze!We will ensure individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at recruiting@wyze.com. Lastly, and exceptionally important to us: we are an equal opportunity employer and value diversity as well as inclusion here at Wyze. We are fully committed to providing equal employment opportunities for all employees and all applicants for employment. That’s how we do things! Job Type: Full-time Pay: $70,000.00 - $113,000.00 per year Benefits: Dental insurance Employee discount Flexible spending account Health insurance Health savings account Paid time off Parental leave Referral program Vision insurance Location Type: Hybrid work Schedule: Monday to Friday Ability to Commute: Kirkland, WA 98033 (Required) Ability to Relocate: Kirkland, WA 98033: Relocate before starting work (Required) Work Location: Hybrid remote in Kirkland, WA 98033   If you require alternative methods of application or screening, you must approach the employer directly to request this as Indeed is not responsible for the employer's application process.

Salary : $70,000 - $113,000