Marketing Manager

ESSENTIAL FUNCTIONS
• Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
• Plans and oversees advertising and promotion activities of Caterpillar and other services offered by the company through such means as print, online, electronic media, and direct mail.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Manages and directs staff including recruitment, selection, performance evaluations, training and development to achieve both departmental and company goals and objectives.
• Monitors competitor products, sales and marketing activities. Analyses competitor data and reports information back to the Executive team.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Proactively establish and maintain effective team relationships with all departments.
• Assures all co-op opportunities from Caterpillar and other vendors are fully utilized.
• Develop annual marketing plan in coordination with all company departments, which details activities to follow during the year that meet organizational objectives.
• Maintain an effective customer relationship management (CRM) program.
• Organize and execute all company events to include trade shows, customer events, company celebrations, and fund raising/donations
ADDITIONAL FUNCTIONS
Manage the following Wyoming Machinery Company initiatives.
• NPI
• Name and Address Maintenance
• PTOS
• Customer Satisfaction Surveys
• Company Newsletter
QUALIFICATIONS/KNOWLEDGE/SKILL/ABILITY
• Bachelors in sales, marketing, business or related field; or an equivalent combination of education and experience.
• A minimum of 5 years management experience and a demonstrated record of accomplishments in marketing and planning in a manufacturing or heavy equipment environment.
• Requires strong analytical, communication and leadership skills. Good working knowledge of computer and applicable programs. Knowledge of current effective marketing and sales techniques.
PREFFERED
• Master's degree in business, marketing or a related discipline
• Professional Certified Marketer (PCM) certification
PHYSICAL/ENVIRONMENTAL REQUIREMENTS
• Material and equipment directly used: Personal computer, telephone, cellphone, copy machine, printers, scanners, fax machines, presentation equipment (i.e. overhead projector, etc.) and company vehicles.
• Normal working hours, 8 hours per day or more depending on the workload.
• Walk, sit and/or stand 6-8 hours a day.
• Use hands for repetitive fine manipulation (keying and writing).
• Look at computer screen for extended periods.
• Some lifting (i.e. loading and unloading of marketing materials during a marketing event) with a 50 pound lifting restriction.
• Exposure to outdoor environments on occasion.
• Be a licensed driver in good standing.
• Overnight travel is required.