What are the responsibilities and job description for the District Communications Specialist (CERTIFIED OR CLASSIFIED) position at Wynne School District?
CERTIFIED OR CLASSIFIED APPLICANTS ACCEPTED
The District Communications Specialist for the Wynne School District is responsible for planning, developing, and executing proactive, accurate, and engaging communications that inform, connect, and build trust with students, sta?, parents, and the community. This role oversees all district communications, branding, media relations, digital platforms, and emergency communications, and coordinates district media events.
Qualifications
- Outstanding verbal and written communication skills
- Demonstrated experience in publication writing, editing, and storytelling
- Ability to produce high-quality video, photography, and graphics for social media, websites, and marketing materials
- Ability to communicate e?ectively with diverse audiences across multiple platforms
- Two or more years of website and social media management experience preferred
- Proficiency with Canva or similar design/video software preferred
- Strong organizational skills and ability to manage multiple projects independently
Primary Responsibilities
Communications & Public Relations
- Serve as the primary public relations and media contact for the district, including local and regional news outlets
- Develop, write, edit, and disseminate news releases, public announcements, talking points, and internal communications for the district leadership team and other administration
- Promote positive communication with sta?, families, community members, and the School Board
- Coordinate all emergency and crisis communications in conjunction with the Superintendent and Principals
- Create systems for identifying, capturing, and sharing district stories that highlight student and sta? success
- Ensure all communications align with district branding, mission, vision, and values
Digital Media & Website Management
- Manage and coordinate the district’s social media presence
- Oversee and support 5 district-related social media accounts
- Provide oversight for district and school websites
- Lead and guide a team of individuals in each building that helps manage each school’s social media to ensure content accuracy and consistency
- Ensure district information is current, ADA-accessible, and visually engaging across all digital platforms
Marketing & Advertising
- Create and coordinate radio advertisements
- Design and refresh billboard artwork
- Lead the annual School Choice marketing program (Video and Direct Mail)
- Maintain consistency in district branding and messaging across all marketing materials
Event Planning & Promotion
- Plan, promote, and oversee district media events, coordinating multiple moving parts and collaborating with sta? across the organization while independently driving and managing the event from start to finish
- Assist with planning, advertising, and promotion of additional district events and initiatives
- Coordinate recognition opportunities for sta? and students
Audio, Photography & Video Production
- Produce high-quality audio, photography, and video content for district communications and marketing
- Attend athletic, fine arts, elementary, and special events throughout the year to capture content
- Create promotional videos for various district events and initiatives
- Coordinate district-level photography and videography for special events
- Co-host The Jacket Pod district podcast
School Board & District Support
- Attend and take notes at Administration, Construction, and School Board meetings. Record board actions and assist with monthly recognitions and celebrations
- Develop presentations highlighting district initiatives and accomplishments
- Provide graphic design, forms, and business materials as requested by the district leadership
- Develop and craft copy to support disaster recovery/construction communications as needed.
Additional Duties
- Assist with surveys and public feedback tools
- Maintain availability outside normal hours for urgent communications
- Stay current with emerging communication tools and technologies
- Complete additional duties as assigned
Knowledge, Skills, and Abilities
- Outgoing, proactive, and professional demeanor
- Strong attention to detail and organizational skills
- Ability to manage projects from concept to completion with minimal supervision
- Ability to motivate and collaborate with sta? across departments
- Proficiency in Google Workspace
- Strong knowledge of website creation, content management, and digital accessibility
- Ability to e?ectively present information to individuals, groups, and the School Board
Position Type: Classified/Full-Time