What are the responsibilities and job description for the WXOW/WQOW General Sales Manager position at WXOW/WQOW TV LLC?
Allen Media Broadcasting is seeking a passionate and driven General Sales Manager to lead our stations in the La Crosse/Eau Claire market—two vibrant, energetic college communities.
Are you a dynamic sales leader ready to take the next step in your career? This is an exciting opportunity for a high-performing Local Sales Manager with a strong digital background or a Digital Sales Manager looking to advance into a broader leadership role.
In this role, you will lead, inspire, and grow a talented sales team while helping shape the future of our stations in a strong and competitive broadcast market.
What You’ll Do:
- Lead and develop a high-performing sales team through coaching, mentorship, and accountability
- Drive revenue growth by creating and selling innovative opportunities across news and sports platforms
- Identify and develop new revenue streams across Local, Regional, and Digital channels
- Forecast, manage, and consistently exceed revenue goals
Foster a positive, motivated, and results-driven team culture
What We’re Looking For:
- Proven experience in broadcast sales management (required)
- A passion for coaching and developing team members to reach their full potential
- Demonstrated success in exceeding revenue goals and driving business growth
- Strong expertise in Local, Regional, and Digital sales strategies
- Excellent leadership, communication, and organizational skills
Ability to analyze data, forecast revenue, and make strategic decisions
Qualifications:
- Bachelor’s degree or equivalent professional experience
- Strong track record in television sales (local and/or national preferred)
- Effective leadership and motivational abilities
- Solid computer and digital proficiency
Disclaimer: Employment offers are contingent upon the successful completion of a background check and driver’s license screening.
WXOW is an EOE-M/F/D/V employer.