Associate Brand Manager

About Us:

WX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company.

Our winning portfolio includes a premium range of exciting, consumer-driven wine brands.

• Bread & Butter: A phenomenon & top global brand that keeps winning by bringing in the younger Millennials and Gen-Z consumers like no other brand.

o #1 top Super Premium brand with younger generations with the #1 Pinot Noir

o 7X consecutive Impact Magazine Hot Brand Winner and 2nd time Blue Chip Winner, showing 11-years of consecutive & substantial growth

o #1 US Brand in Canada and #4 overall

o #1 Premium brand in the UK, and #1 Pinot Noir in Norway & Sweden

• Trapiche: Trapiche is an iconic Argentina leader and proudly celebrates 140 years of storied, award-winning winemaking.
• Baileyana Winery with the celebrated sustainable True Myth and Tangent brands: True Myth speaks to the female consumer via Cabernet, Chardonnay and Pinot Noir from the Central Coast. Tangent is the first American white wine brand dedicated solely to aromatic, refreshing wines.
• New-to-World: WX Brands is committed to responding to consumer sentiment and changing taste profiles. We incubate, test and scale New-to-World brands every year. Our success is proven.

Position Summary

Reporting to the Director of Brand & Digital Marketing, the Associate Brand Manager will support the full brand team including the Senior Brand Manager and Brand Manager.

This role will play a key role in executing brand strategies specific to the United States and Canada as directed by the Director.

Key focus areas include, but are not limited to:

• Internal & External Brand Champion: Create sell presentation that show storytelling skills, passion and energy
• Build brand positioning to appeal & gain traction with the target consumers for key brands
• Lead day-to-day business management to keep brand team moving at a fast-pace & executing best-in-class work
• Lead cross functional teams (Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP) to execute key brand strategies
• Manage innovation & packaging related tasks in partnership with Project Management, winemaking, and procurement teams
• Lead data analysis for brand alongside internal and external cross functional partners; bring unique insights to team
• Maintain deep knowledge of competitive set status including innovation items, pricing adjustments, marketing programming, etc.)
• Play key role in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc.
• Develop brand assets and related marketing materials including digital media campaign, in store POS, tasting room materials, etc.
• Energize and influence agency partners (media, creative, PR agencies) to perform best-in-class work
• Represent brand at events including at the tasting room’s consumer and trade events
• Lead budget management for the brand (reconciliations, recommendations, invoice processing, etc.)

Requirements (Education & Experiences)

• Bachelor’s Degree in related field required; Master’s Degree or Marketing Certificates a plus
• 3 years of brand marketing experience, ideally in the alcohol industry.
• Understanding of the 3-tiered distribution system.
• A desire to be immersed in the wine business.
• Passion for building brands and exposure to breakthrough consumer advertising, retail activation, and media execution.
• Excitement for developing brand positioning, consumer articulation and strategy
• Experience partnering with sales teams & mobilizing to achieve business goals.
• Able to influence agencies and engage with focused briefs/feedback.
• Experience working with syndicated data sources (Circana/Nielsen) is a plus; exposure to business data systems is a requirement.
• Business acumen and analytical skills and ability to produce actionable insights, financial and P&L understanding.
• Think like a business owner – someone who can take initiative and get things done while having fun in an entrepreneurial environment.
• Experience managing budgets.
• Ability to travel within the US and Canada.

Schedule:

• M-W in-office

With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.

Perks:

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

You can find out more by visiting our website: www.wxbrands.com