General Manager - Sales and Operations

General Manager (Sales and Operations) – Richmond, VA

Position Summary

Würth Wood Group is seeking a General Manager to oversee Sales and Operations at our branch in Richmond, VA.

The reason this role is open is due to the departure of a longstanding employee.

This role requires significant sales field travel (65–75%), with remaining time focused on branch leadership, operations alignment, and strategic execution.

You will drive sales growth, build and develop high‑performing teams, elevate operational standards, and act as the conductor who synchronizes Sales and Operations into one high‑functioning unit.

Compensation:  $90k to $120k annual salary based on experience up to $5k quarterly based on KPI’s and up to an additional $25k annually based on company performance.

Essential Duties & Responsibilities

• Lead, coach, and hold accountable Territory Sales Managers and Operations Managers across at the Richmond branch.
• Build the team, develop the team, and drive a winning culture rooted in high expectations and continuous improvement.
• Provide hands‑on leadership, stepping into operational or sales activities when needed to understand issues firsthand and resolve them quickly.
• Ensure all employees understand weekly performance metrics, expectations, and goals.
• Conduct extensive sales field travel (65–75%) to support sales development, customer engagement, and territory expansion.
• Drive growth in the Richmond market focusing heavily on new customer acquisition and territory performance.
• Partner with Operations Managers to stabilize and elevate operational performance.
• Maintain and enforce clean, safe, and compliant warehouse environments.
• Implement and oversee inventory control, logistics improvements, and continuous operational efficiency initiatives.
• Ensure adherence to WWG’s Operations Manual, company policies, and DOT/Motor Carrier Safety guidelines.
• Maintain weekly communication of key branch metrics to all staff.
• Work cross‑functionally with Sales, Operations, Supply Chain, and Leadership.
• Foster a team‑first environment across all departments.

Position Qualifications

• Proven experience managing sales teams and driving territory growth.
• Proven experience overseeing high‑volume warehouse operations and wholesale distribution.
• Experience correcting or rebuilding underperforming teams or operational structures.
• Strong decision‑making, problem‑solving, and communication skills.
• Ability to lead with accountability while remaining collaborative.
• High ownership mentality with the ability to self‑direct.
• MS Office proficiency (Outlook, Word, Excel, PowerPoint).
• Preferred: WMS, GEO TAB, LYTX, EPOD, Agility/Agility Mobile App.
• Forklift certification or ability to obtain.
• Project management ability, including expense control.
• Willingness to travel 65–75% as business needs dictate.

Key Performance Indicators (KPIs)

• Sales growth within assigned territories.
• Operational efficiency improvements and cost reduction.
• On‑time delivery, order accuracy, and logistics performance.
• Safety compliance metrics and incident reduction.
• Employee engagement, retention, productivity, and performance.
• Successful implementation of the WWG GM leadership model across both branches.

Additional Expectations

• Strong attention to detail.
• Coachable, adaptable, and able to pivot quickly.
• Effective at managing multiple people, priorities, and processes.
• Comfortable leading a branch through structural change, growth, and cultural uplift.

Benefits

• Medical, Dental, and Vision Insurance
• Company-paid Life Insurance
• Short- and Long-Term Disability
• Supplemental Benefits
• 401(k) with Company Match (eligible Day 1)
• Paid Time Off and Holidays

Type

Direct Hire – No agencies, no third parties, no contracts

Company Overview

Würth Wood Group: It all started in 1983 in Charlotte, North Carolina as a clear vision for serving custom cabinet builders, commercial fixture and millwork companies. With well-defined goals, hard work and honest, dependable service, Charlotte Hardwood Center began to grow. Adding 12 more locations in 7 states over the next 25 years, the company, under the umbrella name The Hardwood Group, became the premier lumber and woodworking distributor in the Southeast.

In 1999, The Würth Group of Künzelsau, Germany purchased The Hardwood Group, giving their customers access to an even wider variety of services, cost efficiencies and new products such as the Würth line of products recognized throughout the world as innovative and of the highest quality. In 2006, all branches formally adopted the Würth Wood Group name.

Würth Wood Group is known by customers as the distributor who 'works hard for us,' with a passionate commitment to customer success and the broadest product range in the industry. Support includes Finishing Specialists, Würth Product Specialists, Architectural Products Specialists, Green Building experts, and other highly trained personnel.

Product Summary: Cabinetry hardware, lumber, PPE, laminate countertops, plywood/laminates, finishes/coatings, fasteners, abrasives, sinks, lighting, machinery, hand tools, and power tools.

Excellent Culture: Warm, authentic, and upbeat.  This is a company where you can be yourself. 

Long-Tenured Employees: We have many employees who have worked and grown with the company for 10, 15, 20, and even 30 years.

Room for Growth: Part of the global Würth Group ($20B annually) with a long legacy of promoting from within.

Comfortable Interview Process: Conversational and transparent.

Customer Type: Millwork fabricators, architectural and design firms, and wood shops.

Location: 1701 Rhoadmiller St, Richmond, VA 23220

Salary : $5 - $120