What are the responsibilities and job description for the Account Executive, WTXL ABC 27, Tallahassee position at WTXL ABC 27?
Join WTXL and help local businesses thrive by connecting them with customers through innovative, multi-platform advertising solutions!
At WTXL, we're looking for a dynamic Account Executive, Local who is passionate about helping businesses grow. In this role, you'll work with local and regional businesses to deliver compelling advertising strategies that drive real results. From Over The Top (OTT) video and search strategies (SEO/SEM) to social media, digital display, e-mail targeting, and broadcast television, you'll offer a full array of solutions tailored to each client's unique needs.
This is more than a sales role—it's an opportunity to be a trusted advisor, build lasting relationships, and make a tangible impact on the success of businesses in the Tallahassee area.
What You'll Do
Tallahassee, Florida, offers the perfect blend of Southern charm, natural beauty, and vibrant culture. As Florida's capital city, Tallahassee is home to Florida State University and Florida A&M University, creating a youthful, energetic atmosphere with excellent sports, arts, and entertainment. The city boasts a thriving downtown with local restaurants, craft breweries, and live music venues, while maintaining an affordable cost of living compared to other Florida cities.
Nature lovers will appreciate Tallahassee's unique location in the heart of Florida's Big Bend region, with rolling hills, canopy roads lined with ancient oak trees, and easy access to pristine natural springs like Wakulla Springs and Ichetucknee Springs. The city offers countless outdoor activities including hiking, kayaking, and biking on the extensive trail systems. Tallahassee is just a short drive from the beautiful Gulf Coast beaches, providing the best of both worlds—a laid-back capital city lifestyle with weekend beach getaways. With no state income tax, warm weather year-round, and a strong sense of community, Tallahassee is an ideal place to grow your career and enjoy life.
WHAT WE'LL OFFER:
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
At WTXL, we're looking for a dynamic Account Executive, Local who is passionate about helping businesses grow. In this role, you'll work with local and regional businesses to deliver compelling advertising strategies that drive real results. From Over The Top (OTT) video and search strategies (SEO/SEM) to social media, digital display, e-mail targeting, and broadcast television, you'll offer a full array of solutions tailored to each client's unique needs.
This is more than a sales role—it's an opportunity to be a trusted advisor, build lasting relationships, and make a tangible impact on the success of businesses in the Tallahassee area.
What You'll Do
- Sell advertising solutions to local and regional businesses and advertising agencies.
- Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
- In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
- Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
- Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
- Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
- Contribute to the creative development campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
- Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
- Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
- Perform other duties as assigned.
- BS/BA in related discipline preferred or equivalent years of experience.
- Generally 2 years of proven sales success preferred.
- Experience in strategic account management, broadcast ratings and digital execution preferred.
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
- Highly self-motivated and goal focused.
- Highly creative and innovative thinker.
- Strong influencing, selling and upselling skills.
- Effective teamwork and collaboration skills.
- Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals.
- Exceptional verbal and written communication skills.
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
- Strong time management and organizational skills.
- Proficient with Microsoft Office (Word, Excel and PowerPoint).
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.).
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- Extensive Scripps Sales Process training
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
Tallahassee, Florida, offers the perfect blend of Southern charm, natural beauty, and vibrant culture. As Florida's capital city, Tallahassee is home to Florida State University and Florida A&M University, creating a youthful, energetic atmosphere with excellent sports, arts, and entertainment. The city boasts a thriving downtown with local restaurants, craft breweries, and live music venues, while maintaining an affordable cost of living compared to other Florida cities.
Nature lovers will appreciate Tallahassee's unique location in the heart of Florida's Big Bend region, with rolling hills, canopy roads lined with ancient oak trees, and easy access to pristine natural springs like Wakulla Springs and Ichetucknee Springs. The city offers countless outdoor activities including hiking, kayaking, and biking on the extensive trail systems. Tallahassee is just a short drive from the beautiful Gulf Coast beaches, providing the best of both worlds—a laid-back capital city lifestyle with weekend beach getaways. With no state income tax, warm weather year-round, and a strong sense of community, Tallahassee is an ideal place to grow your career and enjoy life.
WHAT WE'LL OFFER:
- Extensive Scripps Sales Process training
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.