What are the responsibilities and job description for the Senior Research Analyst position at WSB-TV?
Position Overview
The WSB-TV Research Analyst supports the Research Director and WSB-TV sales staff. Key duties include maintaining avail system inventory, assisting in providing key research information to the sales staff, input of client orders and producing collateral materials related to WSB-TV’s Nielsen and Comscore performance. This is a full-time, onsite position. Mornings are emphasized as critical because most projects are assigned and new requests are made during this time.
Essential Duties and Responsibilities
- Work with the Research Director to update rating estimates via the WOMS Avail System in a timely manner.
- Produce research-based sales collateral for the sales staff based on WSB-TV’s Nielsen and Comscore performance.
- Produce one-sheet materials for regular WSB-TV programming, sports, and special events. In addition, this role will update station sweep review presentations and other sales-related presentations.
- Support sales staff with qualitative research such as Marshall Marketing and MediaRadar.
- Provide backup of the daily distribution of Nielsen reports and run special Nielsen ratings reports such as Grabix, quarter-hour flows, and zip code reports.
- Enter TV sales orders into the internal operating system while adhering to strict deadlines and maintaining schedules and paperwork.
- Resolve advertiser schedule discrepancies and support local sales account executives and managers with various tasks.
Minimum Qualifications
- An associate or bachelor’s degree in marketing, communications, or a related field or equivalent experience.
- A minimum of 3 years of media sales or research-related experience.
- Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel) and the ability to master Nielsen Arianna, NLTV, Comscore TV Essentials, WideOrbit Media Sales, and MediaRadar software.
- Strong organizational, analytical and problem-solving skills are essential and the ability to multitask and switch focus rapidly.
- Excellent written and oral communication skills and accurate data entry skills
- Ability to work independently and collaboratively in a fast-paced environment with a sense of urgency
- Strong customer service skills, accountability, motivation, and the capacity to meet deadlines effectively.
- Onsite essential role
Preferred Qualifications
- Working knowledge of consumer research services such as Marshall Marketing and Scarborough
- Previous television and/or advertising agency experience
- Preferred knowledge of Nielsen and Comscore rating systems
About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
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