What are the responsibilities and job description for the Marketing Account Executive position at WRL Advertising?
WRL Advertising is looking for an experienced, bright enthusiastic Account Executive. This full-time position is for an individual with strong communication and organizational skills, an entrepreneurial mindset, preferably with agency experience, who is a self-starter and is excited by the prospect of working in a creative, fast-paced advertising agency environment. It’s a base salary plus commission.
Primary Objectives:
- Cultivating new business
- Service existing customers
- Plan and implement scheduled sales and marketing strategies
- Assist customers in planning and coordinating projects
- Generate sales leads through industry networking, online research and company prospect database
- Maintain regular contact with account base, ensuring customer satisfaction
- Represent our organization within the community
Detailed Responsibilities Include:
- Contacting prospective leads, setting up new business meetings and closing accounts
- Meeting new clients and determining client marketing/advertising needs by utilizing product, service knowledge, marketing research, media capabilities, and audience characteristics
- Knowledge of agency services and how they apply to clients
- Create estimates by working with sales team, artists, writers, video team and web developers to estimate costs, as well as outside vendors if needed
- Guide creative production by coordinating market research, writing, art layout, web development and media elements as needed
- Implement advertising campaigns by negotiating with media outlets
- Evaluate, adjust and redirect advertising campaigns by studying and analyzing sales results, demographics, surveys, and other market research information
- Manage accounts with short term effectiveness and long-term growth plans
Position Standards:
- Three to five years in marketing, advertising, media, sales or communication
- Bachelor’s degree in marketing, sales or related business field
- Knowledge of Advertising Agency capabilities
- Cold calling and prospecting ability
- Good written and verbal communication, sales presentation and closing skills
- Proficient in Microsoft Office Suite
- Experience in web and multimedia project management a plus
If you’re interested in joining the WRL team, apply now by submitting your resume and cover letter to jmolnar@wrladvertising.com. No phone calls please. Help us generate positive results today!