What are the responsibilities and job description for the Media Technologist position at Wripple?
Wripple is looking for a Media Technologist for one of our clients in the airline industry. This is a 12-month, 40 hour/week, hybrid onsite long-term contract role with opportunities to extend. You must be able to go onsite to the client's headquarters 3 days/week in south Atlanta.
As a Media Technologist, you will have the exciting opportunity to work with our growing paid media team, focusing on media audiences and media-driven data flows and participating in the media optimization and measurement process for a global airline.
- Develop data and audience integration for all media data targeting, suppression, and measurement needs
- Support the integration of paid media into analytics platforms – including marketing analytics, media dashboards, data clean room data flows - in partnership with the analytics team
- Operate within several key media-focused data platforms – focusing on data management (DMP), customer data (CDP), data onboarding/identity graphing, taxonomy, and walled garden media partner platforms
- Provide technical consultation for several media and marketing platforms (CDP, DMP, site-side analytics, media performance and measurement tagging)
- Partner with internal teams (Marketing Technology & Operations, Audience Insights & Analytics, and Digital Products) to maximize media technology adoption and cross functional usage
- Collaborate with external partners (media agencies, technology providers, and consultants) to implement and optimize our media targeting and measurement data
- Aid in identifying existing gaps in media technology or data, eliminating redundancy, and proposing areas of opportunity
WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS)
- Passion for using MarTech and Media Tech tools to solve business problems
- Media savvy
- Ability to work in a fast-paced, dynamic environment
- Strong collaborator and relationship builder
- Mindset for operational excellence
- Data and solutions driven
- Innovative thinker and problem solver
- Must be performing satisfactorily in current position
WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS)
- Bachelor's or Master's degree or equivalent experience
- Minimum of 5 years of direct experience in digital media technology including ad serving, audience on-boarding, dynamic creative optimization, multi touch attribution, and/or data cleanliness
- Working knowledge of audience targeting and suppression capabilities across multiple media platforms: e.g. Skai, Google Ads, DV360, Yahoo, Trade Desk, etc
- Knowledge of key performance metrics for omni-channel media with focus on analytics and optimization
- Strong project management, organizational, and prioritizations skills
- Working knowledge and experience within Customer Data Platforms (CDP) - Adobe Experience Platform or Salesforce
- Ability to plan and carry out responsibilities with passion, enthusiasm, and a can-do attitude
ABOUT WRIPPLE:
Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.
Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.