What are the responsibilities and job description for the Associate Media Director (Retail Media Planning) position at WPP?
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
What We Are Looking For:
We are seeking a dynamic and innovative Associate Media Director to lead a CPG client. This individual will lead the development of effective media strategies and buys, driving campaign analysis to achieve client objectives. They will be a key driver of innovation at both the strategic and campaign level, building strong relationships with clients and managing vendor relationships effectively.
What You'll Do:
Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
Research, develop, and share POVs on new client opportunities.
Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.
Translate media strategies into tactical plans that achieve client's objectives and fit within budget.
Create strong relationships with retail media partners and stay current on relevant upcoming offerings.
Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.
Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
Analyze and report results of media campaigns.
Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).
Who You Are:
Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions.
Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets.
Able to build relationships across the team, department, vendors, and clients.
Proactive approach demonstrated by providing regular project timeline and budget updates and anticipating potential problems and obstacles.
Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client.
What You'll Need:
6-8 years of media experience working in an agency setting
Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc)
Experience mentoring junior team members
Client facing experience
What we offer:
Passionate, driven people | We champion a culture of people that do extraordinary work.
Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
Salary : $60,000 - $140,000
