What are the responsibilities and job description for the Senior Associate, Paid Search position at WPP Media?
Role Summary & Impact
As a Senior Associate, Paid Search, you will manage the campaign execution process for our clients. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution, gaining further exposure to client-facing opportunities. You will be regarded as the steward of the internal search planning process and expected to provide tactical recommendations to senior search teammates, digital team members, and clients.
Responsibilities
- Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
- Develop initial keyword lists, using identified brand territory for Search Manager's review industry, proprietary and agency tools for Manager review.
- Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend.
- Write initial drafts of ad creative text ads based on briefing materials, website content and client direction.
- Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
- Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
- Training of Associates and oversight of their deliverables.
Requirements
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 1 year or more of practical experience running paid search campaigns.
- Search Ads 360 / SA360 (Strong Plus): Experience executing and managing search campaigns out of this platform.
- An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
- Prisma (Must-Have/Strong Preference): Exceptional billing and financial management experience
- Billing & Creative Management Experience: Proven capability to handle quick creative swaps, accurate timing of promotions, and overall billing reconciliation without human error.
- Proficient in Microsoft Excel.
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.