What are the responsibilities and job description for the Associate Director, Creative & Innovation position at WPP Media?
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Title: Associate Director Creative & Innovation
Discipline: Partnerships (Sports/Entertainment)
Google via Media Futures Group - A little about us
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
About The Role
We’re looking for an Associate Director, Creative Innovation, to join our team of content experts striving to make advertising more valuable to the world. In the role, you will both support and lead cross-channel creative and innovation experience for high profile client initiatives (i.e. branded content, integrations, social, collaborations, experiential, influencer, sponsorships) for our Fortune 100 retail client by architecting and producing creative activations across channels. Experience should include a broad content production background that includes video, social, experiential, cross-channel consumer engagement initiatives, in addition to strong media and x-functional team skills.
The Creative Innovation team plays a vital role within the agency, driving creative media initiatives from ideation through execution in addition. This is a unique opportunity to join a fast-growing, dynamic agency which is doing cutting edge work for exceptional clients.
Some of the things we’d like you to do:
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$75,000 - $180,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Title: Associate Director Creative & Innovation
Discipline: Partnerships (Sports/Entertainment)
Google via Media Futures Group - A little about us
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
About The Role
We’re looking for an Associate Director, Creative Innovation, to join our team of content experts striving to make advertising more valuable to the world. In the role, you will both support and lead cross-channel creative and innovation experience for high profile client initiatives (i.e. branded content, integrations, social, collaborations, experiential, influencer, sponsorships) for our Fortune 100 retail client by architecting and producing creative activations across channels. Experience should include a broad content production background that includes video, social, experiential, cross-channel consumer engagement initiatives, in addition to strong media and x-functional team skills.
The Creative Innovation team plays a vital role within the agency, driving creative media initiatives from ideation through execution in addition. This is a unique opportunity to join a fast-growing, dynamic agency which is doing cutting edge work for exceptional clients.
Some of the things we’d like you to do:
- Serve as a main point of contact for execution of custom branded content and sports sponsorship programs, including liaising directly with clients, leading communication and collaboration between internal and external partners, creative oversight on program elements, and on-set coverage for content creation.
- Manage budget, timelines, asset and creative approvals, reporting, etc.
- Collaborate closely with internal teams, including Planning, Activation, Strategy and Analytics, to ensure holistic campaign planning.
- Meet regularly with digital publishers, TV and streaming networks, cultivating strategic relationships and sourcing opportunities that proactively deliver on client business objectives.
- Stay connected to relevant marketplace trends, authoring client requested and proactive points-of-views.
- Oversee junior team members day-to-day responsibilities, while providing strategic oversight and coaching.
- 6 years professional experience with a background in media, marketing, advertising, agencies, production, creative, or the arts
- Experience in sports media, marketing, integrations and sponsorships such as NBA, NFL, Olympics
- Global expertise and understanding of media landscapes in NA, EMEA and APAC
- Extensive understanding of television and video production process
- Ability to pivot and adjust to a fast paced, ever changing environment
- Creative mastermind; executional drill sergeant
- Thrives on the details and on moving things from initiation to completion
- Ambitious, optimistic, and never settling
- Natural collaborator, presenter, and persuader
- Pop culture maven, obsessed with current trends and what's next
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$75,000 - $180,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.
Salary : $75,000 - $180,000