What are the responsibilities and job description for the Digital Content Reporter/Traffic Anchor position at WPBF 25?
Job Description
Digital Content Reporter/Traffic Anchor
Are you passionate about local news, have a confident on-camera presence, understand SEO strategy and how to reach an audience on social media? If so, you could be a great fit for our Digital Content Reporter/Traffic Anchor. This position combines the energy of live digital reporting, early evening on-air traffic anchoring, and creative multimedia storytelling. The ideal candidate will use strong digital instincts and real-time reporting skills to deliver accurate, timely traffic and news content first across all platforms, while also contributing to our early evening newscasts as a trusted traffic anchor.
The successful candidate thrives in a fast-paced newsroom, collaborates seamlessly with anchors, reporters, producers, and digital editors, and understands how to connect with audiences in meaningful ways—on TV, web, mobile, streaming, and social media.
Roles & Responsibilities:
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Digital Content Reporter/Traffic Anchor
Are you passionate about local news, have a confident on-camera presence, understand SEO strategy and how to reach an audience on social media? If so, you could be a great fit for our Digital Content Reporter/Traffic Anchor. This position combines the energy of live digital reporting, early evening on-air traffic anchoring, and creative multimedia storytelling. The ideal candidate will use strong digital instincts and real-time reporting skills to deliver accurate, timely traffic and news content first across all platforms, while also contributing to our early evening newscasts as a trusted traffic anchor.
The successful candidate thrives in a fast-paced newsroom, collaborates seamlessly with anchors, reporters, producers, and digital editors, and understands how to connect with audiences in meaningful ways—on TV, web, mobile, streaming, and social media.
Roles & Responsibilities:
- Strong storytelling, writing, and script-editing skills
- Serve as traffic anchor for early evening newscasts, delivering, clear, accurate, and engaging traffic reports on air
- Capture, edit, and publish timely, engaging content for all digital platforms (website, app, social).
- Work alongside newsroom staff to adapt on-air stories for digital audiences and create original digital-only coverage.
- Experiment with creative storytelling formats—short-form video, live streaming, interactive content—to reach new viewers.
- Maintain brand consistency while embracing platform-specific tone and style.
- Collaborate closely with reporters, anchors, and the digital team to identify and develop stories tailored for digital audiences.
- Produce platform-optimized videos, graphics, and written content that go beyond what’s aired on TV.
- Support audience growth and retention by creating shareable, compelling content designed for social media and our website.
- Proven experience in digital content production, journalism, or broadcasting
- Comfortable appearing on camera in live or recorded formats
- Strong storytelling, writing, and script-editing skills
- Proficient with video editing software (e.g., Adobe Premiere, Final Cut Pro), graphic tools (e.g., Canva, Photoshop), and content management systems
- Deep understanding of current digital trends, social media algorithms, and audience engagement techniques
- Excellent communication and teamwork skills
- Ability to thrive under deadline pressure and juggle multiple priorities
- Related military experience will be considered
- Experience in a newsroom or media environment
- Knowledge of SEO, AP Style, and digital publishing best practices
- Familiarity with livestreaming tools and platforms (e.g., Streamyard, OBS)
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.