What are the responsibilities and job description for the Sales and Marketing Manager position at WOW!?
Reports directly to the Site General Manager & is responsible for, but not limited to:
1. Primary responsibility to exceed group sales goal for the venue.
2. Aggressively solicit and generate new Corporate Event Sales.
3. Manage Birthday Party Sales.
4. Solicit, manage and execute all Group Sales activities according to Group Sales
planning program calendar.
5. Establish strong relationships with local DMC’s, Incentive Houses, Hotels, Youth
Group and Corporate Event/Meeting Planners.
6. Establish strong relationships with local Visitor and Convention Bureaus and Chambers.
7. Responsible for all contract management, tracking signed contracts, securing deposits and final client payments according to policies.
8. Attend and engage with local trade show and association functions.
8. Responsible for overall client satisfaction, ensuring proper and successful execution of all events.
9. Partner with local management team to develop, manage, and execute against site
sales and marketing budgets and annual plans.
10. Establish and oversee goal setting with direct reports.
11. Responsible for generating weekly, monthly and quarterly reports to management.
12. Maintain integrity and updating of contact database information
14. Lead research, coordination, and execution of all on and oƯ-site events, promotions and programs.
15. Review creatives/collateral and provide feedback in a timely manner.
16. Oversee & maintain in-venue marketing including hardware, print collateral, digital
graphics, phone scripts, etc.
17. Educate team members on marketing campaigns, programs and promotions.
18. Oversee the Social Media Coordinator, media & influencers opportunities at venue.
19. Co-monitor online reviews, messages, and comments including responding and
providing details to the operations team, when follow up is needed. Generate local
sponsorship opportunities and manage relationships.
20. Execute promotional media events and entertainment.
Skills/Experience:
- Minimum of three years of FEC / Restaurant / Hotel Catering experience in a high
volume environment.
- College degree preferred, however not mandatory.
- Excellent computer skills and spread sheet familiarity.
Job Activities:
- Canvass for Group Sales events through phone calls, meetings, networking, etc.
- Communicate with operations and management daily.
- Oversee and manage Group Sales & Marketing department team members.
- Manage department to meet Group Sales budget / sales goals.
- Create, update and distribute all contracts to clients.
- Collect all deposits and final payments from clients.
- Coordinate inventories and correct placement in the venue of all Sales & Marketing
collateral
- and materials.
- Coordinate and execute all corporate and local marketing promotions and
programs.
- Attend and participate in BEO/Management Meetings and Sales and Marketing
calls.
Note: Time allotment-Sales-80% / Marketing 20%
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
Work Location: In person
Salary : $50,000 - $60,000