What are the responsibilities and job description for the Marketing Operations Specialist position at Worldwide Insurance Services?
Who we are
At Blue Cross Blue Shield Global SolutionsSM (BCBS Global SolutionsSM), we make it easy for people and organizations to access and pay for healthcare abroad. By combining digital innovation with human-centered care, we go above and beyond for our customers and deliver an international healthcare experience that’s simple, efficient and human.
Whether our customers live, work, travel or study abroad, we give them the confidence and peace of mind to embrace every journey and say “yes” to new possibilities.
Summary
The Marketing Operations Specialist plays a key role in optimizing marketing processes, systems and workflows to support the overall success of the marketing organization. This role owns and manages day-to-day operational processes, ensuring efficient execution, strong cross-functional coordination and clear visibility into marketing initiatives.
The ideal candidate is a highly organized, detail-oriented self-starter with a strong understanding of core marketing functions and a passion for improving how work gets done. They are comfortable managing multiple priorities in a fast-paced, evolving environment and bring a blend of operational, technical and analytical skills.
This role supports and enhances marketing operations through workflow management, documentation, tool and portal ownership, vendor coordination, and process standardization. The Specialist also supports adoption and effective use of marketing technologies, helping improve team efficiency and scalability.
Success in this role will be defined by improved workflow efficiency, increased visibility into marketing activities and strong adoption of tools and processes across the team.
Responsibilities
Marketing Operations and Workflow Management
- Maintain and improve operational processes, documentation and standard operating procedures
- Support the Marketing Communications planning cycle and related workflows
- Ensure organization and upkeep of marketing portals, shared resources and operational tools
- Support onboarding of marketing team members through coordination of resources and materials
- Assist with budget tracking and vendor-related documentation
Project and Performance Support
- Track timelines, deliverables, and project status; proactively identify and escalate risks
- Prepare project summaries, status updates and reporting materials
- Support development and maintenance of basic reporting and dashboards to improve visibility into marketing activities and performance
- Support the development and maintenance of materials used for business or operational purposes.
- Facilitate clear communication and visibility across teams
Portal and Marketing Technology Support
- Own day-to-day management of marketing tools and portals, ensuring organization, usability and adoption
- Support system updates, access management and basic troubleshooting
- Assist with rollout and adoption of new tools and technologies
- Help maintain documentation and training materials to support effective tool usage
Vendor and Asset Management
- Support vendor onboarding, including documentation, access setup and process coordination
- Maintain vendor lists, asset libraries, renewal schedules and compliance-related documentation
- Support ongoing management of marketing assets to ensure accessibility and consistency
Other Responsibilities
- Support brand compliance initiatives
- Support operational initiatives, planning cycles and special projects
- Contribute to continuous improvement efforts across marketing processes and workflows
- Perform other duties as assigned
Requirements
- Bachelor’s degree in Marketing, Communications, Business or a related field
- Minimum 5 years of experience in marketing operations, marketing or a related role (in-house or agency)
- Strong understanding of marketing functions, workflows and campaign execution
- Experience supporting or managing marketing processes, tools or systems
- Strong organizational and project coordination skills with the ability to manage multiple priorities
- Operationally minded problem solver with attention to detail and a focus on efficiency
- Excellent communication and cross-functional collaboration skills
- Ability to synthesize information and support decision-making
- Experience working with marketing technologies (e.g., CMS, marketing automation platforms, asset libraries, or similar tools)
- Experience with reporting, dashboards or data tracking is a plus
- Familiarity with workflow or productivity tools (e.g., Planner, Workfront) preferred
- Reliable high-speed internet (minimum 75 Mbps)
What you’ll get in return:
- Competitive base pay annual bonus
- Competitive medical plans
- Telemedicine available
- Paid parental leave
- Employee assistance and wellness support 24/7
- Free international healthcare coverage
Other Great Perks:
- Hybrid work model
- Work abroad arrangements available
- Generous PTO accrual program with carry-over option
- 9 paid holidays in addition to one floating holiday and one volunteer day
- Tuition reimbursement
- Career/Learning and development opportunities
- 401(k) with generous company match
- Pet insurance offerings
- Identify theft and legal coverages available
- Emphasis on well-being (Virtual well-being platform, monthly mindfulness events, and giveaways)