Demand Generation Marketer

Company: Worldwide Business Research (WBR)

Location: Hybrid – New York City, Graybar Building (3 days in office)

Type: Full-Time, Permanent

OTE: Up to $85,000

Title: Demand Generation Manager (2–4 Years Experience)

Why WBR?

Worldwide Business Research (WBR) is a New York-based global conference company producing annual large-scale executive-level live event experiences that help some of the best brands in the world improve their businesses. We are dedicated to building relationships in the markets we serve, one conversation at a time, and we invest heavily in developing our teams.

About The Role

We are looking for a demand generation manager to support the conversion of engaged prospects into sales-ready opportunities across the marketing funnel. This role is focused on executing and optimizing bottom-funnel campaigns that drive meetings and pipeline.

We want a marketer who thinks about “controlling the conversation at scale,” is versatile with messaging & positioning, and is motivated by improving conversion and campaign performance. You should be comfortable working closely with sales and understand how timing, targeting, and messaging influence results.

This role will focus on bottom-of-funnel prospects, helping turn high-intent engagement into meetings across a portfolio of 40 products.

Role Overview

You will be responsible for executing bottom-funnel (“engaged/aware prospects”) marketing campaigns that generate high-quality meetings for the sales team.

You’ll work with brand and lifecycle marketing to ensure consistent messaging across audiences, while supporting sales with campaigns and automation that improve engagement and speed up the pipeline.

This Will Include:

• Identifying messaging paths across products and audience segments
• Testing and optimizing campaigns that drive meetings
• Supporting handoff, targeting, and automation through the funnel
• Targeting high-quality prospects via email and paid channels
• Identifying gaps in the funnel and helping address them through campaign execution
• Supporting campaigns that increase client value and rebookings
• Building and maintaining campaigns that support active pipeline
• Assisting in improving sales automation and outreach efficiency
• Supporting reporting and campaign performance tracking

Requirements

• 2–4 years in demand generation, marketing operations, or lifecycle marketing
• Bachelor’s degree in Marketing, Business, or a related field
• Familiarity with marketing automation platforms (HubSpot a plus)
• Strong organizational and execution skills
• Interest in campaign performance, testing, and optimization
• Comfortable collaborating with cross-functional teams, including sales
• Curious, proactive, and detail-oriented

Plus

• Experience supporting sales or late-stage marketing campaigns
• Exposure to CRM workflows and campaign automation
• Interest in B2B events, media, or sponsorship marketing

Privacy Statement

When you apply to any vacancy with WBR, we will collect and process the personal data you provide for the purposes of processing your application. The data you provide will be used for recruitment purposes only and will be processed in accordance with the following policies. Please contact us if you require any further information. Our Privacy Policy can be found here: https://www.wbresearch.com/privacy

Non-Discrimination

WBR is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.

Featured benefits

Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, Commuter benefits